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- Specs
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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：led | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Located behind the cabin seats, passengers cannot use their mobile phones during the flight, and their attention is highly focused on the content on the screen
With the coverage of high-net-worth people, scene immersion and precise reach efficiency, it provides brands with an innovative position with both exposure and conversion potential, and deeply explores the closed traffic value of flight scenarios, and China Airlines is helping more brands to achieve efficient communication in the cloud
Directly above the seats, passengers have priority contact areas after boarding, with high exposure and coverage of all passengers
Through the immersive atmosphere design of luggage racks, small tables, and headscarves, the scene is customized in combination with festivals or brand events
China Airlines does not have TV advertising equipment in its cabin, and its advertising strategy mainly relies on high-reach physical carriers and scenario-based creative models. Although the airline has not yet deployed TV advertising, its existing cabin media form still has significant advantages, integrating the common characteristics of aviation media and the actual operation model of China Airlines
Combined with the main flight routes and the needs of customer groups such as travel and tourism, TV advertisements can push financial management, high-end wine tourism, health products and other content in a targeted manner
TV advertising supports video, animation and other forms, which are more visually impactful and more efficient than static graphics and text
TV advertisements in the cabin of China Airlines have core competitiveness such as high-net-worth audience coverage, mandatory exposure scenarios, and dynamic content advantages, especially suitable for high-end brands that require in-depth brand exposure and accurate conversion
TV advertisements are broadcast through the in-flight entertainment system or cabin screen, and passengers passively receive advertisements in high-frequency usage scenarios such as boarding, seating, and dining, with a reach rate of nearly 100%
With its unique route network, high-net-worth customer coverage and innovative media formats, it provides advertisers with a communication channel to accurately reach high-end people. The following is an in-depth analysis of its core advantages from the four dimensions of scene, audience, content and effect
The biggest feature of TV advertising is its compulsion and immersion, passengers are in a relatively closed environment during the flight, highly concentrated, and the TV screen as the only audio-visual medium naturally has the advantage of interference-free communication
As a leader in the field of regional aviation in China, the TV advertising format in its aircraft media matrix is reshaping the communication logic of traditional advertising with accurate reach, strong memory effect and scenario-based innovation. The following analyzes its irreplaceable investment potential from four dimensions: audience value, scene advantages, content innovation and return on investment
For advertisers seeking brand premium and precise conversion, this channel is not only a tool to increase exposure, but also a strategic asset to build user relationships and deepen brand awareness
In-flight TV ads deliver immersive experiences in closed scenarios, increasing brand favorability by 40%
