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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：tray table | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
The seat table advertisement is located directly in front of the passengers, covering the whole process from boarding to the end of the flight, and in the closed environment at an altitude of 10,000 meters, the passengers' attention to the advertisement is highly concentrated, forming a transmission chain of passive reception and active memory
On the one hand, China Airlines uses imported aviation materials to ensure high-definition and durable pictures, and strengthens the brand identity in details, on the other hand, it combines the development of interactive elements in combination with flight scenes, such as P&G Flying Home Furnishing embeds product usage guides on small tables to transform advertisements into practical information
Taking the promotion of Chongqing Dazu stone carvings as an example, through the "three-piece set" of table advertising and luggage racks and headrest towels, an immersive cultural space is built, so that brand information can achieve multi-dimensional coverage in a closed environment
Through precise positioning, innovative design and ecological linkage, we will continue to unleash the commercial potential of this medium and help brands establish lasting influence among high-net-worth individuals
Under the trend of deep integration of air travel and brand marketing, seat and table advertising has become a scarce medium for marketing for high-net-worth individuals with its unique scene advantages and accurate reach capabilities, such as Gu Bentang through seat and table advertisements during the Mid-Autumn Festival, when passengers open the small table to work or dine during the journey, the brand concept and product characteristics are naturally presented, and finally achieve the double improvement of brand awareness and conversion rate before the holiday
Through the atmosphere creation of bandanas, small tables, and luggage racks, conveying the brand value concept, under the wave of integration of air travel and digital marketing, seat and table advertising is evolving from traditional media to an important fulcrum of brand strategy. Through precise positioning, innovative design and ecological linkage, China Airlines continues to unleash the commercial potential of this medium and help brands establish a lasting influence among high-net-worth individuals
Located directly in front of the passenger seat, it will inevitably look directly at the advertising content when using meals and office, and the visual stay time will be long, forming a forced exposure in a closed space
The media takes forced reach, cultural empowerment and high cost performance as its core advantages, and the annual cost of a single machine is only 1% of the body painting, which is especially suitable for regional brand sinking and cultural tourism IP promotion
Located in the dining/office area directly in front of the passenger, the eyes will inevitably come into contact with the advertising content when using the small table, and the single plane covers an average of 6-8 passengers per day, reaching more than 200,000 passengers per year
It builds differentiated advantages with compulsory exposure, high-net-worth reach and cultural integration, especially for regional brand sinking and cultural tourism marketing scenarios, and its closed space mandatory reach characteristics cooperate with the annual investment cost of 10,000 yuan to form the ultimate cost-effective solution in aviation media
The media builds an investment moat with an annual cost of 10,000 yuan, million-level exposure and precise penetration of elite customer groups, especially suitable for regional brand sinking and cultural tourism marketing
