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Area: | Type:aircraft | Frequency:0 |
Address: | Format:magazine | Duration:/ |
Location: | Min Qty:1 | |
Size:/ | Min Period:month |
Covering more than 130 cities across the country, the customer base is mainly business travelers and mid-to-high-end consumers, and the aircraft magazine accurately matches the needs of the target audience through content design, such as health brands can combine flight scenes to convey health care during the journey, while cultural products can trigger emotional resonance through visual narratives
Magazine advertising is not only a carrier of information, but also an extension of brand culture, and Xiamen Airlines enhances the appeal of advertising through three-dimensional design
Under the wave of integration of air travel and digital marketing, magazine advertising is evolving from a traditional medium to an important fulcrum of brand strategy, and Xiamen Airlines continues to release the commercial potential of this medium through precise positioning, innovative design and ecological linkage, helping brands establish lasting influence among high-net-worth individuals
With its unique media attributes and precise reach capabilities, it has become the core channel for brands to seize the high-end market. Through the in-depth operation of this carrier, Xiamen Airlines not only provides efficient communication scenarios for the brand, but also builds irreproducible investment value with a closed traffic environment and strong interactivity
The magazine takes precise reach of high-end customer groups and deep binding of cultural scenes as its core advantages, but it needs to avoid ethical risks. It is suitable for cultural tourism, luxury goods and regional brands, avoiding sensitive fields such as medical care and childbirth
It covers the entire fleet of Xiamen Airlines, with an average monthly circulation of about 90,000 copies, reaching more than 40 million passengers annually
Relying on Xiamen Airlines' 29 weekly flights to Taiwan, it exclusively reaches the core decision-making groups of Fujian businessmen and Taiwanese businessmen and strengthens regional economic ties
High-end content carrier: Authoritative certifications such as the Golden Eye Award for Outstanding Journals in East China, and the theme content of humanities and cultural tourism enhances the brand style and adapts to the marketing of luxury goods and cultural tourism destinations
Barriers are built with elite customer group anchoring, deep binding of closed scenes and cultural texture empowerment, especially to adapt to high-end consumption, regional cultural tourism and international brand placement, and it is necessary to avoid sensitive areas to maximize communication efficiency
The media takes the monopoly reach of elite customer groups and the deep binding of cultural scenes as the core barriers, and the CPM cost advantage is significant, especially suitable for high-end consumption and cultural tourism brands
As an important participant in China's civil aviation industry, Xiamen Airlines has built an irreproducible media advantage through in-depth operation of this carrier
Exclusive advertisements are launched for festivals and hot events, such as a car brand launching a cloud driving fun topic in Xiamen Airlines' "Pin" magazine, combining flight scenes and product functions to achieve the depth of brand and audience
For brands that pursue efficient reach and in-depth communication, magazine advertising is not only a scarce resource, but also a strategic choice to seize the high-end market