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- Specs
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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Luggage rack | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Located beneath the overhead storage space, it is one of the most visually accessible mediums in flight scenes
For example, a luxury brand displays a new product series through luggage rack advertisements, combined with aerial pop-up activities, directly guiding passengers to pay attention to the brand's official website or offline stores
By cooperating with brands, China Airlines launched a themed flight plan to link luggage rack advertising with flight themes and destination culture
With its coverage of high-net-worth customer groups, closed scene advantages and content innovation, it provides brands with scarce communication resources. For advertisers seeking precise reach and long-term brand building, this channel is not only a tool to increase exposure, but also a strategic asset for building user relationships and deepening scene awareness
Located on the surface of the luggage compartment cover directly above the seat, the passengers' sight is preferentially contacted after boarding and sitting, forming a "first look" visual focus, covering the whole cabin of passengers, the luggage racks on both sides of each aircraft are displayed synchronously, and the exposure of the advertising space without dead ends is located on the luggage compartment cover directly above the seat
The media portfolio has been verified by 300 brands such as Moutai Group and Didi Chuxing, and the scenario-based penetration of the brand concept is achieved through the air lounge model
Luggage racks are becoming an emerging position for brand communication with their unique spatial attributes and high-frequency reach. With its regional airline network coverage and high-net-worth customer base resources, China Airlines has built luggage rack advertising into a compound medium of "passive exposure and active perception", and analyzes its irreplaceable communication advantages from four dimensions: spatial layout, audience characteristics, content strategy and commercial value
Luggage rack advertising has the ability to deepen regional cultivation. Brands can choose specific routes according to the target market, such as promoting Sanya vacation products during the peak tourist season, or spreading financial brand concepts on business trunk lines to achieve the dual goals of "accurate coverage and efficient conversion"
For advertisers who pursue precise reach and long-term brand building, this channel is not only a tool to increase exposure, but also a strategic asset to build user relationships and deepen scene awareness
The advertising space is located on the luggage compartment cover directly above the seat, and passengers touch this area as soon as they board and sit down, forming a coverage of the whole cabin without dead ends to ensure 100% passive reception of passengers; There is no signal interference in the closed environment during the voyage, with an average daily reach of more than 10 hours and a forced reach rate of up to 92%, which significantly improves the depth of brand memory
Luggage rack advertising takes low cost, high reach and precise audience as its core competitiveness, combined with the reversal trend of China Airlines' performance, especially suitable for regional brands or high-potential market penetration, with a stable return on investment
