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- Media Map
| Area：Hefei | Type：airport | Frequency：120 |
| Address：Hefei Xinqiao International Airport | Format：spam bot | Duration：10s |
| Location：Arrive at the baggage claim | Min Qty：16 | Operating Time：7-11o'clock |
| Size：98英寸 | Min Period：4weeks |
The core LED screen media in the baggage claim area features high-density coverage, long dwell time, and high-definition display as its main characteristics, precisely reaching high-end passengers arriving in Anhui. It serves as a highly valuable brand communication window at Hefei Airport. The baggage hall carousel LED screens are a rare A-level airport resource, with 16 units per set, 98 inches each. Arranged in a row matrix, they form 'visual dominance.' With no similar competing products dividing traffic, they exclusively occupy the arrival traffic entrance, fully covering the core baggage claim area, reaching 100% of domestic arriving passengers without any passenger flow loss.
Inside the hall, the spacious and bright arrangement of 16 unobstructed 98-inch LED screens allows close-range high-definition visibility and strong impact from a distance, creating an immersive visual environment. Brand recognition and memorability are maximized. Passengers typically wait 5-15 minutes for their luggage, in a stationary and undisturbed state, providing both active and passive viewing. The advertisement acceptance rate is high, and memorability is strong, with a reach efficiency three times higher than ordinary outdoor advertising.
The annual passenger throughput is 12.645 million, with an average of approximately 42,000 daily arrivals and departures, over 60% of which are domestic arrivals. The baggage hall covers an average of 25,000 precise passengers daily. While waiting for their luggage, passengers are in close proximity to the screens and are compelled to watch, with sufficient dwell time to enhance brand recall. The 98-inch high-definition screens arranged in a matrix deliver clear and impactful visuals, unobstructed and distant-viewable, evenly surrounding the baggage carousels. The hall offers a wide and unobstructed field of view, with neatly and impressively arranged screens, providing outstanding near-range high-definition visual communication effects.
By leveraging passengers’ long average dwell time in the baggage claim area, their concentrated attention, and absence of mobile phone distractions, the media achieves high-conversion advertising effects from 'gaze retention to cognitive retention.' The images are visually striking. The simultaneous 16-screen rotation creates an immersive advertising space, significantly enhancing brand memorability.
The baggage claim area is the area where arriving passengers stay the longest. While waiting for their luggage, passengers’ gaze naturally focuses on the carousel and the surrounding environment, with attention highly concentrated, providing an excellent opportunity for deep penetration of brand information. A sequence of 16 large screens displaying dynamic images along with frequent repeated exposure can create a strong visual impact, making the brand a memorable point for passengers upon arriving in Hefei.
In the baggage claim area, passengers are in a state of “bored waiting and mild anxiety,” and the brain’s threshold for receiving surrounding information drops to its lowest. Passengers’ eyes stay focused on the baggage carousel, with attention highly concentrated on the surrounding environment rather than their phones, allowing dynamic brand information to be embedded into passengers’ memory at three times the usual efficiency, achieving “forced immersion and deep processing,” with low cost per thousand viewers and high exposure efficiency, offering excellent cost-effectiveness.
The airport’s core arrival media are top-tier scarce advertising resources in the city. The baggage hall carousel screen is an A-grade prime airport location. It uses multiple 98-inch high-definition screens arranged in a row, with an open, unobstructed view in the hall, creating strong visual impact and forming an exclusive visual matrix. The media follow flights throughout the day with high-frequency rotations, ensuring stable exposure frequency and high-definition, detailed images. It supports multi-format content such as videos, dynamic images, and brand posters, making the media highly versatile and practical.
Airport core location resources are non-renewable and non-replicable, with extremely strong scarcity and value preservation attributes. Long-term ownership can enjoy the triple capital gains from urban development, airport expansion, and scarce prime location premiums, making it a low-risk, high-return, and stable-yield high-quality outdoor media investment project.
