- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hefei | Type：airport | Frequency：0 |
| Address：Hefei Xinqiao International Airport | Format：Light box | Duration：0 |
| Location：Arrive at the baggage claim hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.5m×6.1m=15.25m² | Min Period：year |
Located on the core path that all arriving passengers must take, this is the key visual touchpoint for passengers after passing through customs and before leaving the terminal, making it a rare high-value flow media in the airport's international arrival area. It is suitable for city promotion, high-end brands, and cross-border business scenarios. The main wall in the international arrivals baggage claim hall, adjacent to the baggage carousel and passenger queue area, provides 100% coverage of the entire passenger flow chain from immigration → mezzanine → baggage hall → exit.
This spot is highly scarce on the arrival floor with no similar media competition, allowing brands to achieve exclusive display and effectively enhance recognition. Continuous display throughout the year reaches over 55,000 daily exposures with stable frequency, offering strong visual impact and high brand recall. Passengers typically wait around 40 minutes for their luggage, making the exit area a high point for standing, gathering, and observing, allowing advertisements to be seen up close without obstruction and creating strong impact.
Passengers usually spend 3–8 minutes waiting for their luggage in a relaxed state with focused attention, resulting in high receptivity and better memory retention and communication effects compared to fast-moving routes. Wall-mounted lightboxes occupy exclusive positions, with no competitor interruptions, monopolizing the core communication scenario for arriving passengers.
The baggage claim hall has a spacious area and ample lighting, with unobstructed advertising positions and long visibility distance, significantly enhancing the brand's professionalism and credibility. As a high-exposure static advertising medium in the international arrivals core area, passengers spend considerable time waiting for their luggage, naturally focusing their sight on the surrounding environment. The lightbox advertisements are positioned in the horizontal visual golden area, allowing repeated viewing and deep memory reinforcement, providing extremely strong brand penetration.
The baggage claim hall is the area where arriving passengers spend the longest time. While waiting for their luggage, passengers naturally focus their attention on the carousel and its surrounding environment, with highly concentrated attention. This psychological state of "forced waiting" makes passengers highly receptive to dynamic and vivid images. Large lightboxes directly facing waiting passengers can deliver brand messages frequently and penetratively, achieving deep brand embedding at the moment when passengers are most receptive to information.
As the only high-net-worth mandatory stop media at Hefei International's arrivals, it has a brand recall rate of 70% and a conversion rate of 40%, quickly enhancing high-end brand influence. It combines scarcity, premium quality, stability, and growth potential, allowing short-term rapid reach to high-net-worth audiences and elevating brand positioning, while in the long term benefiting from passenger growth, hub upgrades, and city-level enhancement — a triple dividend. It is a low-risk, high-certainty, and high-compound-value premium airport media investment.
This lightbox inherently carries a high-end, authoritative, and credible contextual endorsement, quickly boosting brand positioning and reinforcing premium perception. Continuous exposure can consolidate brand memory, helping the brand establish long-term market influence. It not only achieves short-term marketing conversion but also accumulates long-term intangible assets for the brand, enhancing overall brand premium. A single placement reaches both local and transit passengers, providing dual returns for one investment, with a cost-effectiveness far exceeding single-media options.
Scarce gateway location, mandatory high-net-worth stop, rapid passenger growth, long-term asset appreciation, low maintenance with high returns — it is the core rigid media for high-end foreign-related brands and city publicity in Anhui, with strong investment certainty and high compounding value.
