- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hefei | Type：airport | Frequency：0 |
| Address：Hefei Xinqiao International Airport | Format：Light box | Duration：0 |
| Location：Arrive at the mezzanine | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.7m×6m=16.2m² | Min Period：year |
Located in the core corridor of the international arrivals mezzanine in the terminal, it is the only mandatory route for international passengers after disembarking to proceed to the baggage claim hall and the city. It is a rare high-end indoor media at the airport's entry gateway, emphasizing the 'first impression upon arrival' communication value. In a relatively enclosed and concentrated passageway, large lightboxes can continuously convey the brand's core message to passengers who are standing or moving slowly, achieving deep penetration.
The international arrivals mezzanine corridor is the only path for all international flight passengers to go to the baggage claim area or the arrivals hall after customs clearance, ensuring 100% traffic coverage with no diversion interference. The mezzanine space is bright and clean, the advertising position is unobstructed, and the viewing distance is long. Combined with lighting effects, it enhances image quality and promotes the brand's professional image, exclusively occupying the core international arrival route. Similar resources are very rare and irreplaceable.
After customs on the international arrivals mezzanine and before the baggage hall, it is the only path that 100% of arriving passengers must take, with no diversion and no competitor obstruction, making it a 'monopoly' golden spot. There is only one similar resource, and supply is zero, making it extremely scarce. After arrival, the pace is slow, passengers stay in the corridor for 30–60 seconds, receiving information up close without interference. Memory retention increases by 42%, conversion efficiency is significantly higher than in the departure area, high-value passenger traffic exceeds 60%, and the advertising value per person is three times that of domestic arrivals.
The overall decoration of the international arrivals area is exquisite, and the advertising environment is well-organized, without cluttered ads, creating a pure promotional atmosphere. It exclusively occupies the window for first impressions upon arrival, with no competitor diversion, giving very strong monopolistic communication. This effectively enhances the brand's high-end image and international quality.
This media location is situated in the international arrivals mezzanine area of Hefei Xinqiao International Airport Terminal, positioned in the mandatory passage between the completion of immigration inspection and the baggage claim hall. It serves as the only core route for all international and regional inbound passengers exiting the terminal. The site has no passenger flow diversion and no alternative routes, providing 100% coverage of inbound passenger traffic. It exclusively occupies the first visual entrance for international arrivals and represents an irreplaceable portal-level prime location within the airport's international arrivals sector. The area is spacious and open, with an unobstructed view free of columns, resulting in excellent display effects.
The lightbox uses a large full-size display with a high-brightness ultra-thin lightbox design, delivering clear and uniform image quality without reflections or flickering. Combined with the clean, transparent, solemn, and high-end spatial environment of the international arrivals area, it creates a strong visual impact and a premium display quality. This effectively shapes an international and high-end brand image, suitable for high-standard promotional needs such as luxury cars, high-end goods, finance, and city branding. Leveraging the development of the Hefei metropolitan area and the benefits of airport hub expansion, the site offers long-term transmission value and significant potential for asset appreciation.
This lightbox is the only scarce media asset in Hefei Airport's international arrivals area, combining four major values: scarce positioning, high-net-worth audience, explosive passenger traffic, and stable return and appreciation. It is a high-quality long-term asset in the central Yangtze River Delta's international gateway, benefiting from the dual advantages of airport capacity upgrades and growing international passenger traffic. Supported by the airport's 4F-level expansion, the surge in international passengers, and high-net-worth audiences, it possesses four core investment values: low supply, high premium, stable returns, and strong appreciation potential. It is a premium long-term media asset for the central Yangtze River Delta's international gateway.
