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- Media Map
| Area：Hefei | Type：airport | Frequency：0 |
| Address：Hefei Xinqiao International Airport | Format：Light box | Duration：0 |
| Location：Second Floor Domestic Departure Waiting Area | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.5m×6.15m=15.375m² | Min Period：year |
Located on the open walls of the waiting area directly facing the passenger rest zone, with no obstructions and full visibility, adjacent to passenger seating and boarding gate pathways, it is the core area where travelers wait, rest, and queue for boarding. It provides 100% coverage of domestic departing passengers, reaching mid-to-high-end business and leisure travelers. The waiting area is the place where passengers spend the longest time, allowing advertising content to achieve deep cognitive penetration with exposure duration increased 2–3 times.
The core waiting area after security clearance connects all major boarding gates and rest service zones. It is a place every domestic departing passenger must pass through, fully capturing the entire passenger flow with no diversion, providing comprehensive and complete exposure. After security, passengers are relaxed and stay for an average of 40–90 minutes. Close-range and repeated exposure to advertisements leads to deep memory and high conversion. The space is wide and open with excellent natural lighting, free of columns and obstructions, with long viewing distances, undistorted visuals, and strong visual impact.
The annual throughput capacity reaches 40 million passengers, with 100% of domestic departing passengers passing through here. The daily reach is 35,000 passengers, with no dead spots and full-view display providing strong visual impact. In this enclosed space, close-range repeated exposure results in an advertising recall rate of 68%, far higher than outdoor digital ads, ensuring that advertising information continuously remains in passengers’ sightlines, achieving a transmission loop of “see and receive, receive and remember”.
The domestic departure waiting area features spacious walls, giving the overall space a clean and high-end appearance with transparent sightlines, free of columns, pedestrian obstructions, or equipment interference, achieving a full-view, no-dead-angle display. The media specifications are organized and impressive, with a combination of main and secondary lightboxes paired with high-definition LED high-brightness backlighting. The visuals are even and delicate, maintaining stable display effects day and night, delivering strong visual impact. In a high-end waiting area scenario, it easily captures passengers' attention, with outstanding advertisement recall and communication effectiveness.
The waiting area lightboxes combine stable traffic in the millions, high-end precise audiences, scarce prime locations, ultra-low operation and maintenance costs, and long-term value appreciation. They offer both short-term cash flow and long-term asset appreciation value. Holding them long-term can achieve stable cash flow returns and continuous asset appreciation, making them highly reliable and cost-effective premium investment assets in the Anhui aviation media market, suitable for long-term holding and steady profit investment strategies.
The second-floor waiting area lightboxes boast core advantages of low investment and high return, with the cost per thousand exposures far lower than airport big screens or rolling ads, offering outstanding investment cost-effectiveness. They meet high-end needs for long-term brand image promotion, new product launches, and brand upgrades, and are also suitable for government and enterprise publicity, local leading brand promotion, and cultural and tourism investments, supporting various short-term and regular campaigns with broad client applicability and ample audience.
These lightboxes are the golden traffic entry point for domestic departures at Hefei Xinqiao Airport, offering five core values: high passenger flow, high net worth, high exposure, low cost, and strong value appreciation. They are a premium medium-to-long-term media asset for positioning in Anhui and reaching the Yangtze River Delta.
