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| Area：Hefei | Type：airport | Frequency：0 |
| Address：Hefei Xinqiao International Airport | Format：Light box | Duration：0 |
| Location：Departure lounge boarding gate | Min Qty：18 | Operating Time：0-24o'clock |
| Size：0.59m×1.11m=0.6549m² | Min Period：year |
Located in the boarding gate queue area that passengers must pass through, it provides close-up direct exposure, passive forced viewing, an 18-unit full boarding gate matrix layout, high repeat reach rate, strong brand recall, creating a scaled communication effect. The annual throughput capacity will reach 40 million passengers with continuous expansion. The boarding gate lightboxes cover 100% of domestic departing passengers, with an average daily reach of 9,000 people and over 3.2 million annual exposures.
The lightboxes are distributed near each boarding gate in the waiting hall, covering all departing passengers to ensure that every boarding passenger receives the advertising message. Passengers have a relatively long average waiting time in the boarding area, and the lightboxes are located on the mandatory path to the gate, directly in the passengers' line of sight, creating a forced viewing effect that enhances ad recall. The ad positions are close to passengers, allowing for close viewing to increase visual impact and deepen passengers' impression of the brand or information.
Boarding gates are essential scenes that passengers must pass through, belonging to close-up direct-view forced exposure points. Passengers typically stay in the boarding gate area for 40 to 90 minutes. In this idle state, attention is concentrated with minimal external interference, overcoming the fleeting exposure limitation of outdoor advertising and achieving immersive, in-depth brand information delivery. Brand recall and communication conversion rates far exceed those of ordinary mass media.
As a scarce fixed-point indoor media at the airport, the boarding gate light boxes have core advantages such as low operating costs, high rental rates, stable customer repurchase, and strong risk resistance. Relying on the continuous improvement of Hefei's city-level capabilities and the steady expansion of airport passenger flow, the media has ample long-term appreciation potential. It provides both short-term stable cash flow income and medium- to long-term asset appreciation potential, making it a high-quality airport media asset suitable for long-term stable investment and commercial leasing.
As Anhui Province's only 4E-level aviation hub and an important aviation node in the Yangtze River Delta, it carries the province's core functions for external transportation, business exchanges, and cultural and tourism circulation. The boarding gate light boxes in the departure hall are located in the core domestic departure passenger flow areas, making them high-end indoor advertising media with stable exposure, precise reach, and high-quality audiences within the terminal. They are widely applicable to various advertising scenarios, including brand image promotion, product marketing, city culture and tourism, and government and enterprise public service campaigns.
Eighteen interconnected units form a matrix of brand presence, suitable for regional leading companies and national brands to establish their image. Individual units can be flexibly rented for short-term exposure for small and medium-sized brands. The audience coverage is broad, rental rates are high, and the core audience consists of business white-collar workers, corporate executives, and government and enterprise personnel with strong purchasing power and high brand decision-making influence. The average dwell time is 40–90 minutes, with high attention during idle periods, undisturbed in-depth engagement, and conversion potential superior to ordinary outdoor media.
Hefei Xinqiao Airport boarding gate light boxes are rare media assets with hub traffic, high-net-worth audiences, low operating costs, and high growth potential.
