- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hefei | Type：airport | Frequency：120 |
| Address：Hefei Xinqiao International Airport | Format：spam bot | Duration：10s |
| Location：Departure Waiting Hall | Min Qty：18 | Operating Time：7-11o'clock |
| Size：86英寸 | Min Period：4weeks |
Located after security — the core circulation route of the boarding gate, 100% covering all departing passengers, adjacent to the queue at the boarding gate for forced visual focus, unobstructed, with no diversion. The 86-inch vertical screen forms a visual link with the boarding gate signage and seating area. The advertisement display has high saturation and dynamic rhythm, significantly enhancing brand recognition. While waiting to board, passengers naturally focus on the screen content, creating a 'passive viewing — active memory' communication effect.
In the departure hall, 18 vertical independent electronic screens are installed next to each boarding gate, linearly distributed along the passengers' mandatory boarding path, achieving 100% visual coverage of all departing passengers. Relying on passengers’ average waiting time of 15–30 minutes before boarding, high attention, and no phone distractions, it realizes an efficient conversion path of 'visual lock → brand memory → consumption guidance.'
The overall environment of the departure hall is spacious and transparent, with ample lighting, no columns, and no obstructive barriers. The viewing distance is long, and the viewing angle is excellent, maximizing the visual impact and display performance of the high-definition electronic screen. All departing passengers must pass through and wait in this area for a long time, making it a 100% reachable, high-dwell, and highly focused prime communication scenario with an effective advertisement reach rate close to perfection.
Located within the core waiting area of airport security, covering the main boarding gate points throughout the terminal, it is a high-exposure, high-dwell, and highly precise indoor HD digital media during the airport departure process. The media exclusively occupies the golden route that all passengers must take to board, leveraging the airport’s high-end travel scenarios and the stable, large outbound passenger flow, making it a core airport communication platform for brands to deeply cultivate Hefei and radiate throughout Anhui Province.
The surrounding environment of the departure lounge is spacious and bright with no obstructions, allowing for long visual distances and maximizing the visual impact of large electronic screens. All departing passengers inevitably pass through and spend extended time in this area during waiting and boarding, resulting in extremely high ad reach. High-frequency repeated play continuously reinforces brand memory, making the advertising effect very significant.
Thanks to its unique 'must-pass, must-stop, must-see' scenario attributes, it possesses strong communication penetration. Boarding gates are the areas where passengers spend the longest time after security check and cannot bypass, making it the 'last stop.' All outbound passengers remain in this area for extended periods while waiting and queuing to board, and the naturally closed traffic flow ensures 100% coverage of all departing passengers, achieving true 'mandatory viewing' and deep engagement.
Relying on long-duration immersive viewing scenes combined with high-frequency repeated rotation, it continuously strengthens brand recognition. The media enjoys the official high-end endorsement of the airport, with strong credibility and high brand positioning, which not only helps in shaping a high-end brand image but also delivers excellent commercial communication value and city image promotional value.
