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- Specs
- Advantages
- Value
- Media Map
| Area：Hefei | Type：airport | Frequency：0 |
| Address：Hefei Xinqiao International Airport | Format：Light box | Duration：0 |
| Location：After security check on the second floor for domestic departures | Min Qty：3 | Operating Time：0-24o'clock |
| Size：3.68m×2m×4面=29.44㎡ | Min Period：year |
Located on the second floor of the terminal, at the core exit of the domestic departure security check connecting to the departure hall, it is the only prime route for passengers to enter the boarding area after security check. It is a high-value, high-exposure indoor flat-panel lightbox media within the airport.
After security, it is the first concentrated advertising area for passengers entering the restricted zone. There are no mobile phones, no announcements, and no other information interference, making the advertisements the only visual focus. All passengers must pass through this area to reach the boarding gates, with no detours possible, achieving a 'must-pass — must-see — must-remember' communication loop. It is precisely positioned along the entire domestic departure security passage, covering all domestic outbound passengers and constitutes the unavoidable route to all boarding gates.
The security checkpoint is the only passage for passengers to enter the boarding restricted area from the check-in area. After passing security, passengers naturally slow their walking speed and are in a relatively open space, making their vision easily attracted by the tall column lightboxes, forming a natural 'visual focus.' The column lightboxes use a four-sided surrounding display format with a large single-seat area, creating a strong sense of visual immersion and a full brand presence.
The post-security route has no diversions or missed exposure, with an advertising reach rate of nearly 100%. The surrounding columns are set up without occupying floor space, naturally integrating with the passage flow, unobstructed and interference-free. High-frequency repeated exposure strengthens brand memory conversion. Passengers spend 5–15 minutes walking and lingering after security, in a relaxed and undisturbed state, resulting in high active attention and strong advertising acceptance.
After passing the departure security check, the core passage area is the mandatory route for all domestic departing passengers to reach the boarding gates, achieving 100% passenger flow coverage with no diversion and no blind spots. The overall waiting hall space is wide, bright, and open, with no columns blocking the view and no visual blind spots, and the overall environment is clean and high-end. Passengers have sufficient walking and waiting time after security, move at a relaxed pace, and with relaxed attention, they have high attention to nearby pillar lightbox displays, making the natural advertising reach highly effective.
As a scarce core media within the airport security area, pillar lightboxes occupy passengers’ essential visual positions and serve as passive but compulsory exposure points—an ideal scene for long-term immersive communication. Passengers have multiple visual contacts and long-distance close viewing, and with continuously stable image display, brand memory is constantly reinforced. The media itself carries credibility and a high-end tone, making it suitable for brand image upgrades, product launches, regional deep communication, combining commercial value with city-level communication value.
Pillar lightboxes are the natural core visual focal points in the hall, adopting a 360° surround three-dimensional display format, with multi-angle, full-coverage locking of passengers’ vision to form exclusive visual dominance. Relying on the high-end authoritative airport setting, the media inherently carries high-end credibility and brand tone, suitable for most mid-to-high-end industries such as automotive, real estate, and finance. Utilizing a dual-track operation mode of commercial advertising and urban public service publicity enhances the media’s social value recognition, further increasing the project’s profit space. The operation mode is mature, with stable cash flow.
