Media Resources

As both the first impression space for travelers arriving in Hainan and the last commercial touchpoint before departure, this lightbox has become an important window for brands to connect with visitors from outside the island and stimulate local consumption, thanks to its high foot traffic, consistent dwell time, and strong contextual relevance.

This lightbox is located in the central passage area between the key points of the domestic departure main process, the check-in area, and the security checkpoint. It covers the mandatory route for all passengers departing from T1, with a daily reach of over 60,000 people, and during holiday peaks, it can exceed 100,000.

The surfaces of multiple load-bearing columns located in the main domestic departure corridor and check-in area of T1 are designed to perfectly align with the entire passenger flow from entering the terminal to checking in and waiting for security. The column structures in the departure hall are cleverly used to create a 360° immersive visual experience.

LED is one of the airport's core digital media resources, strategically positioned at key points before domestic departing passengers enter the security checkpoint. This LED is located on the second level of the T1 departure floor, above or on the side of the entrance to Security Area B, directly facing the queuing area, covering all departing passengers passing through Area B.

The second-floor departure hall lightbox sticker combination media is a highly strategically valuable static, scenario-based integrated advertising format within the airport. This resource uses large lightboxes as the core visual carrier, supplemented by customized floor or pillar stickers, creating a point-and-surface combined, three-dimensional communication matrix that deeply covers passengers' complete journey from entering the departure hall to completing check-in.

The lightboxes in the departure hall on the second floor of Terminal 1 are one of the airport's core static advertising resources. They are strategically positioned along the main passages of the departure hall that domestic departing passengers must pass through before check-in and security, as well as around the check-in islands, close to the check-in counters of major airlines such as China Southern Airlines and Hainan Airlines. They cover the entire process of passengers from entering the terminal to completing security checks.

The media matrix consists of 11 high-definition LED screens arranged in a continuous row around the baggage carousel, creating an all-encompassing visual surround with no blind spots, directly facing every passenger waiting for their luggage. The baggage carousel area naturally offers a high-attention, low-distraction, and highly immersive communication environment.

This screen is located next to the exit channel of the domestic arrivals baggage claim area in Terminal 2, directly facing the path that passengers must take after picking up their luggage. It offers three major advertising advantages: 100% mandatory exposure, long dwell time, and no visual obstruction.