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| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：Huaxi LIVE, No. 69 Fuxing Road, Haidian District | Format：light show | Duration：15s |
| Location：Beijing Wukesong | Min Qty：1 | |
| Size：34.56㎡*4+25.344㎡*4=239.616㎡ | Min Period：week |
Located at the intersection of the Chang'an Street extension and the West Fourth Ring Road, it sits at the core of Beijing's western ecological belt and sports and cultural district. It serves as a major transportation hub connecting east and west Beijing and linking the north and south. It is adjacent to Wukesong Station on Metro Line 1, surrounded by 10 urban expressways and primary and secondary roads, with a daily flow of over 1 million people and vehicles, reaching consumers across Beijing and surrounding areas.
Surrounded by 10 urban expressways and primary and secondary roads, it sees a daily flow of over 100,000 people, attracting consumers from all over Beijing and nearby regions, primarily young people aged 18-35, including white-collar workers, university students, trendsetters, and sports and cultural enthusiasts. This group demonstrates high consumption intention and sharing capability, boosting night-time consumption in the business district by 30%, making it a model for scenario-driven traffic, content experience, and innovative business models.
Located at Huaxi LIVE·Wukesong Commercial and Entertainment Area, No. 69 Fuxing Road, Haidian District, it is at the intersection of the Chang'an Street extension and the West Fourth Ring Road, next to Wukesong Station on Metro Line 1. It is a highly influential nighttime cultural landmark and popular social media check-in spot in western Beijing, as well as one of the core attractions of the national-level nighttime culture and tourism consumption clusters. The iconic "Big Leaf" light installation and Blessing Pillars serve as the main visual focal points, symbolizing unity and vitality.
Relying on the top-tier positioning of the national-level nighttime culture and tourism consumption clusters, and integrating the influence of dual Olympic venues with cutting-edge light and shadow technology, it has built a three-dimensional media value system featuring landmark exposure, immersive experience, and social viral spread, making it one of the most commercially valuable outdoor media platforms in western Beijing.
Leveraging the four-dimensional advantages of a prime location, cutting-edge technology, high-net-worth individuals, and social network effects, it has become a one-stop solution for brands to achieve offline traffic bursts, online social media promotion, and consumer scenario conversion. Its media value is reflected not just in advertising exposure, but more importantly in building differentiated brand positioning in consumers' minds and creating lasting impressions among young consumer groups. It is one of the most cost-effective and long-lasting media forms in the advertising field.
The light show uses multiple architectural surfaces such as the sports arena façade, connecting corridors, tensile membrane structures, naked-eye 3D screens, and guide towers as canvases. Through dynamic lighting and shadow effects, color changes, and thematic arrangement, it creates a 360° immersive visual environment.
The light show is not only a visual feast, but also the core carrier of Huaxi LIVE Wukesong's immersive interactive commercial experience model. It perfectly meets the diverse demands of young consumers for trends, technology, and social interaction, becoming a shining icon of Beijing's nighttime economy. Relying on the world-class influence of the dual Olympic venues, and integrating cutting-edge light and shadow technology with trendy cultural content, it has become the most iconic nighttime visual symbol and popular check-in landmark in Beijing's western district.
The Beijing Wukesong Light Show, with its perfect fusion of technology and art, creates a nighttime spectacle that combines visual impact with emotional resonance. It is a must-visit destination for experiencing the vibrancy of urban Beijing and the charm of the capital at night, attracting millions of visitors each year and becoming one of the top choices for nighttime tours in Beijing.
