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- Media Map
| Area：Guiyang | Type：Community | Frequency：0 |
| Address：230 East Yan'an Road | Format：barrier gate | Duration：0 |
| Location：Guiyan Building | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Located at the intersection of the core commercial districts in Yunyan District, adjacent to Yangming Temple Metro Station, and surrounded by the popular Shuiquan Commercial Area, Normal University Commercial Area, and Zhonghua Road Commercial Area—three of Guiyang's traditional key commercial zones—this site serves as a crucial link connecting Yunyan District's administrative, commercial, and cultural centers. Barrier gate advertising covers all vehicle access channels, creating a building-wide communication network while reaching two high-value groups: owners of high-end residences and office workers in commercial buildings.
Situated at the crossroads of the core commercial districts of Yunyan District, near the intersection of East Yan'an Road and North Wenchang Road, and surrounded by the Shuiquan, Normal University, and Zhonghua Road commercial areas—three traditional core commercial zones in Guiyang—this location is a key node connecting Yunyan District's governmental, commercial, and cultural centers. Positioned in the traditional city center of Guiyang, with street advertising along Qianling East Road forming a stable, high-frequency, and diverse traffic pool, it is also adjacent to cultural landmarks such as Wenchang Pavilion and Taiping Road, and high-end commercial establishments in the Shuiquan Commercial Area, including Baisheng Shopping Center and Nanguo Huajin. The advertising environment highly aligns with premium brand images, helping enhance brand value, maximize advertising effectiveness, and reduce brand placement barriers.
Vehicles entering and exiting must wait for the barrier gate to rise or fall, with an average wait time of over 6 seconds, creating a natural mandatory viewing scenario that completely avoids the issue of 'selective ignoring' in traditional advertising, ensuring that 100% of the advertising message reaches the target audience without any information loss. It is approximately a 610-meter, 9-minute walk to Yangming Temple Metro Station. The surrounding area has a dense bus network with routes 3, 4, 9, 10, and others, resulting in high traffic flow, which increases the added value of the advertising space.
Leveraging its prime location in the core business district, dual high-net-worth audiences, and efficient communication effectiveness, the advertising becomes a benchmark in long-building media in Yunyan District, Guiyang. It is an ideal choice for brands aiming to deeply cultivate the high-end market in Guiyang and enhance regional influence. With five major advantages—premium location, guaranteed reach, high-frequency repetition, low-noise environment, and contextual relevance—it creates an efficient, measurable, and cost-effective localized marketing loop.
Thanks to its core location advantage, dual high-net-worth audience coverage, guaranteed efficient communication, and excellent cost-effectiveness, it becomes an ideal choice for brands looking to deeply engage the high-end market in Guiyang and boost regional influence. It is especially suitable for medium-to-high-end brands and local high-end service providers in long-term advertising strategies, providing a highly effective channel to reach urban elites.
Community entrance and exit barrier advertising is a golden gateway for brands to enter Guiyang’s core high-end consumer circle. With its core advantages of precise targeting, mandatory viewing, and high-frequency reach, it helps brands achieve marketing goals with low cost, high efficiency, and deep penetration.
Advertising here is deeply integrated into residents' daily commuting routes. It not only leverages the community’s social characteristics to focus value but also builds differentiated communication effectiveness through irreplaceable contextual advantages. With an average of 2 to 4 exposures per day and over a hundred touches per month, it subtly strengthens residents’ memory of the brand.
