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| Area：Changchun | Type：Community | Frequency：0 |
| Address：No. 3787, Fanrong Road | Format：barrier gate | Duration：0 |
| Location：Wenting Elegant Garden | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Located at No. 3787 Fanhua Road, covering the core commercial districts of South Chaoyang Lake, it is a high-quality community media resource that precisely reaches urban middle-class and above household consumer groups. Relying on the high occupancy rate of the community and an average daily traffic of 2,000 vehicles, barrier gate advertising leverages the advantages of mandatory viewing, high-frequency exposure, and low interference, becoming an efficient marketing channel for brands to penetrate community life scenarios and enhance regional influence.
Situated at the junction of Chaoyang District, High-tech Zone, and Automotive Development Zone, adjacent to Qianjin West Street and the main road of Fanhua Road, it radiates to three mature commercial districts: Nanhu, Huguang Road, and Qianjin Avenue. Within 3 kilometers, it covers key commercial entities such as Liwang Plaza, Eurasia Market, and Hongqi Street Business Circle. The area has prominent commercial value, is close to Radio Street Station of Light Rail Line 3, and is surrounded by multiple bus routes including 208, 292, and 153. With an average daily traffic of 2,000 vehicles, it ensures high exposure for advertisements.
The barrier gate is the only passage for vehicles entering and exiting the community, implementing one car per gate management. Vehicle owners and passengers must watch the advertisement content, achieving a reach rate far beyond traditional advertising. The barrier gate takes 5-8 seconds to lift and lower, with the advertisement screen positioned at the driver’s eye level, creating a mandatory viewing window where attention is highly focused, improving information reception efficiency by 60%.
With no other advertisements around the barrier gate, it forms a non-interfering communication environment. The audience’s retention of the ad content is 40% higher than traditional advertisements. The ads leverage five major advantages: high-net-worth audience, mandatory viewing, high-frequency repetition, low-noise environment, and contextual relevance, establishing an efficient, measurable, and cost-effective community marketing loop.
With the combined advantages of mandatory reach, precise audience targeting, low-interference communication, and high cost-effectiveness, advertisements have become benchmark resources among community media in Chaoyang District, Changchun. Whether for brand image building, product promotion, or promotional campaigns, this media enables precise communication and efficient conversion, making it a prime media resource for brands looking to deeply cultivate the Nanhunan area of Chaoyang and penetrate community consumer scenarios.
As a mature residential area, its entrance gate barrier advertisements leverage the unique location and demographic characteristics of the community, creating media value that is precise, frequent, and highly penetrative. It serves as a high-quality platform for local brands to conduct in-depth community marketing, allowing brand messages to be quickly embedded in users' minds
Focusing on precise audience targeting, high-frequency exposure, and mandatory reach, combined with the mature residential atmosphere and comprehensive facilities of the community, it builds an irreplaceable community marketing scenario. It can also reach visiting friends and relatives, nearby business customers, visitors related to school districts, and other mobile populations, further expanding the brand's reach and achieving the dual effect of deep penetration among fixed audiences and wide reach for mobile audiences.
Vehicles entering and exiting the community must stop and wait for the barrier to rise, with an average waiting time of over 5 seconds, creating a mandatory reading scenario. This thoroughly avoids the problem of selective attention in traditional advertising and ensures complete delivery of advertising information. The advertising environment aligns closely with the image of high-end brands, helping to enhance brand value.
