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- Media Map
| Area：Tianjin | Type：Elevator | Frequency：0 |
| Address：No. 73 Chenglinzhuang Road | Format：framework | Duration：0 |
| Location：Jiahua New Garden | Min Qty：1 | |
| Size：550mm*700mm | Min Period：week |
Located in the core of the Tangkou plate is a large community with a strong living atmosphere and mature supporting facilities in the area, close to the Chenglin Road subway station, surrounded by supermarkets, hospitals, and schools, and the residents are mainly workplace elites and high-quality families with stable income, with high consumption decision-making power and purchasing power, and a number of high-rise residences in the community, and the elevator utilization rate remains high all year round
The advertisement is not a simple picture posting, but a carefully designed information window that integrates with the environment, and there are standardized picture frames in the elevator car of K. Wah New Garden, using anti-reflective materials and unified visual specifications, which not only ensures that the advertising content is clearly presented, residents take the elevator an average of 3-5 times a day, in the closed, non-interfering elevator car, the eyes are naturally focused on the wall advertisement, the picture is static and long-lasting, clear and eye-catching, forming a double effect of forced reading and repeated memory, and the effective exposure can reach more than 4 times a day
Adjacent to Chenglindao Station of Metro Line 2, radiating the surrounding community and business district within 1 kilometer, the advertising investment value extends from a single community to the regional market to maximize the investment value, the neighborhood interaction in mature communities is frequent→, and high-quality advertising is easy to trigger word of mouth, forming a closed loop of secondary communication of advertising reach→ neighborhood recommendation consumption conversion, and the marketing effect is magnified by 3-5 times
With the combined advantages of precise positioning, high-frequency reach, low-cost investment and high conversion effect, advertising has become a golden media bridge connecting brands and household consumption, and is the preferred media for community marketing in Tianjin Hedong, helping brands achieve a closed loop of accurate reach, in-depth impact, and efficient conversion
With the combined advantages of precise audience targeting, high-frequency mandatory exposure, low-interference communication, and high cost-effectiveness, it serves as the preferred media to bridge the last mile of community marketing. This allows brand information to naturally permeate residents' daily commutes, achieving both increased visibility and brand recall. Leveraging this scenario advantage reduces audience resistance to advertisements, allowing brand messages to seep in gently and effectively enhance brand favorability and trust.
As a closed vertical transportation space, during the 30-60 seconds residents spend riding, their line of sight is free from other distracting information, naturally focusing on elevator frame advertisements. This creates inherent mandatory exposure, with 2 to 4 daily impressions and over a hundred monthly touches, subtly deepening residents’ memory of the brand. Such continuous exposure makes it easier for brand information to take root in the audience's mind, transitioning from passive glimpses to active memory.
Thanks to the core advantages of a closed environment, high-quality audience, high-frequency exposure, and high cost-effectiveness, it has become a golden medium for brand marketing in Hedong District, Tianjin. It helps brands accurately reach target customers and maximize marketing value.
The advertisements not only possess the broadcasting advantages of physical space but also integrate the triple value of audience quality, cost efficiency, and emotional connection. It is an effective offline media carrier for deepening engagement in the Hedong area, with frames enabling highly matched precision targeting.
