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- Specs
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- Media Map
| Area：Xuchang | Type：Community | Frequency：0 |
| Address：The intersection of the northern section of Xuzhou Road and Xindong Street | Format：barrier gate | Duration：0 |
| Location：Blue Sea, Green City | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
As the only vehicle entrance and exit in the community, the barrier gate advertisement ensures 100% mandatory exposure to all vehicles without any flow loss. Located in the core radiation area of the High-Speed Rail East Station business district, it attracts business professionals and high-end consumers nearby, providing high-quality ad exposure. The community setting naturally facilitates word-of-mouth promotion; advertising information easily sparks discussions among residents, creating a secondary dissemination effect.
Within a 3km radius, multiple mature communities and commercial facilities are covered. The barrier gate advertisement can generate regional linkage and communication effects. It is adjacent to key institutions such as the People's Bank of Xuchang and Xindong Street School, forming a high-quality living circle integrating government, education, and residence. It is situated in the core residential area of East District, Jian’an District, close to Xindong Street and Weiwu Avenue, about 1.9km from Xuchang East Station and 1km from Xuchang Municipal Hospital. With well-established supporting facilities and convenient transportation networks, it serves as a central node of mid-to-high-end residential clusters in Jian’an District.
Residents enter and exit the community 2–4 times daily, allowing the advertisement to enter their line of sight multiple times each day, forming a psychological path of familiarity—recognition—action. The ad is placed in the central focus area of the forward line of sight with no other distractions, ensuring that every driver and passenger interacts with the ad content, making the communication highly efficient.
The advertisement precisely penetrates core family customers along Xindong Street and Xuzhou Road in Bihai Qingcheng Community and Jian’an District, rapidly enhancing brand awareness and reputation within local communities. It builds brand influence at the doorstep, achieves full scenario coverage within the community, and amplifies marketing effects.
Advertisements, leveraging five core advantages—prime location, precise targeting, mandatory exposure, high-frequency reach, and cost-effectiveness—have become the preferred media for community marketing in Jian'an District. For advertisers seeking precise customer acquisition and brand influence enhancement, investing in this media is equivalent to securing the golden gateway to community traffic in the high-speed rail commercial area of Jian'an District, achieving a dual enhancement of advertising effectiveness and brand value.
Located at the intersection of the northern section of Xuzhou Road and Xindong Street, in the core radiation area of the High-Speed Rail East Station commercial district, this media resource precisely reaches middle- to high-income households in Jian'an District. The media features mandatory viewing, high-frequency reach, and precise targeting, providing advertisers with efficient community scene marketing solutions.
Advertising here serves as a cost-effective medium within mid- to high-end community settings in Jian'an District, suitable for local home furnishings and building materials, automotive services, education and medical aesthetics, financial services, dining and supermarkets, and other brands. It precisely targets the core middle- to high-end consumer groups in Jian'an District, quickly enhancing brand awareness and penetration within the region.
Investment value lies in leveraging community scene trust endorsement and high-frequency reach to achieve deep penetration of the brand in the target audience's awareness, ultimately translating into measurable sales growth and market share increase. Its investment value can be summarized as: precise traffic entry, community trust endorsement, high-frequency memory retention, cost-effective placement = sustainable and stable investment returns.
