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| Area：Changchun | Type：Community | Frequency：0 |
| Address：456 Green Willow Road | Format：barrier gate | Duration：0 |
| Location：CITIC Cloud Residence | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Located in the ecological core area of Jingyue District, Changchun, and just 0.2 kilometers in a straight line from Jingyue Lake National Forest Park, this is a high-end, low-density community within the Jingyue University Town commercial circle. Recognized as a wealthy area in Changchun, more than 70% of the plots have a floor area ratio of less than 1.5, gathering high-net-worth residents in the city. Advertising in this area naturally aligns with high-end brands and carries a sense of exclusivity.
The community is well-equipped, surrounded by Dongshi Affiliated Elementary School, Metro Line 3, Euro-Asian Supermarkets, Zhuozhan Life Supermarket, Yutan Hospital, and more. Bus stops for routes 102 and 160 are within close reach, bringing high daily traffic and high-quality visitors. It fully covers car-owning residents and also reaches a large number of high-value visitors, precisely targeting high-net-worth consumers. It is particularly suitable for advertising high-end cars, luxury goods, financial services, premium home products, and educational services.
Advertisements occupy the community's only vehicle entrance and exit, making them a place every resident passes daily, creating a dual visual impact as the first thing they see when leaving and the last when returning home. Vehicle wait times range from 5 to 15 seconds, achieving a forced reading rate of over 98%, enabling repeated exposure and deep penetration communication effects.
The barrier gate is rooted in the core high-end residential area of Jingyue Agricultural Expo Park commercial circle. By using the community entrance as a must-pass scenario, it precisely addresses the communication shortcomings of traditional outdoor advertising. Relying on the high-net-worth residential atmosphere and the solid characteristics of the medium, it leverages three core competitive advantages: scenario adaptation, visual quality, and audience precision. This ensures accurate brand communication and deep brand value accumulation, making it the preferred media for high-end promotions in Changchun's Jingyue District.
Through a combination of high-frequency reach, forced exposure, and targeting precise audiences, brand recall can increase more than threefold compared to traditional outdoor advertising. The daily effective reach remains stable, and word-of-mouth from residents can further amplify the communication radius. Leveraging the exclusive community characteristics of CITIC Yundian’s high-end neighborhoods, it can quickly enhance brand awareness among high-net-worth groups in the Jingyue District, while also building brand reputation, achieving dual benefits in both communication effectiveness and brand value.
With precise coverage of high-end audiences, mandatory viewing scenarios, and high-frequency exposure, it has become a rare resource for high-end community marketing in Jingyue District, Changchun. This is particularly suitable for brands aiming for deep penetration into high-net-worth households, serving as an ideal media choice for increasing brand awareness, boosting product sales, and strengthening customer loyalty. It provides an efficient bridge for brands to communicate with high-net-worth households, facilitating precise marketing and value enhancement.
With its rare location in the affluent Jingyue area, 100% coverage of high-end car-owning residents, forced high-frequency communication, and cost-effective deployment, it has become the "golden medium" for high-end community marketing in Changchun. It is especially suitable for brands seeking deep penetration into high-net-worth households, making it an ideal choice to raise brand awareness, drive product sales, and enhance customer loyalty, ultimately helping brands establish a competitive advantage in Changchun’s high-end market.
