- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xuchang | Type：Community | Frequency：0 |
| Address：78 Xu You Road | Format：barrier gate | Duration：0 |
| Location：Luxury residential complex | Min Qty：1 | |
| Size：2800mm×800mm | Min Period：week |
Located in the core area of Xuyou Road, Weidu District, adjacent to Jiefang Road and Xinxing Road, the surrounding area is densely served by bus stops such as Xuyou Road at Jiefang Road and the south entrance of Jiefang Road at Xinxing Road. It offers transfers to multiple bus routes, including Route 104 [South Line], Route 104 [North Line], and Route 2, making transportation convenient. The community is a well-established residential area with a stable population, mostly local long-term residents and family decision-makers, with a mid-to-high level spending capacity.
The surrounding facilities are complete, covering schools, hospitals, supermarkets, restaurants, and other daily life services, forming a 15-minute living circle. The area has high foot traffic and diverse consumer demand, located near the commercial center of Weidu District. With well-established supporting amenities nearby, the advertisement can reach a consumer circle within 1-3 kilometers, achieving community and commercial zone synergistic marketing. The barrier gate simultaneously covers high-potential consumer groups such as nearby shop operators and visiting guests, expanding brand influence. The advertising content aligns seamlessly with the high-end community environment, helping to enhance brand image value.
The ad is positioned at the community's only entrance and exit, requiring vehicles to stop while the barrier rises and falls, ensuring that the advertisement is 100% viewed without interference or omission.
Vehicles entering and exiting the community must pass through the barrier, with an average stop of 8-15 seconds, forcing both drivers and passengers to view the advertisement, effectively avoiding selective neglect found in traditional advertising. The barrier ad content easily sparks discussions among neighbors, generating secondary dissemination and amplifying the advertisement's effect. The community's entrance and exit are relatively enclosed, with no other media interference, allowing the advertisement to occupy exclusive visual space and strengthen brand recall.
Relying on the unique attributes of the community’s main entrance as the only mandatory stopping medium, combined with location value, precise audience targeting, and efficient communication characteristics, it has become a golden communication vehicle for local brands to deeply cultivate the community market. With its four core advantages of mandatory reach, precise audience targeting, exclusive situational presence, and high cost-effectiveness, it has become the preferred medium for brands to penetrate the Weidu District community market and enhance terminal conversion. It is especially suitable for advertisers with strong precise customer acquisition needs, such as local life service businesses, home furnishing and building materials brands, and education and training schools.
With precise audience coverage, mandatory communication characteristics, high-frequency repeated exposure, and the core location advantages of Weidu District, it has become a golden medium for community marketing. It is particularly suitable for advertising targeting household consumers, local services, and regional brands. The advertising medium uses the smart barrier gate at the main entrance of residential communities, facing the view directly toward drivers and passengers to ensure unobstructed, mandatory viewing.
The advertisement leverages six core advantages: precise audience targeting, mandatory communication, high-frequency reach, visual impact, cost-effectiveness, and community scenario value, making it an ideal choice for brands to deeply cultivate the community market in Weidu District, Xuchang. Whether enhancing brand awareness, promoting product sales, or building brand loyalty, this media can provide an efficient and precise communication solution, helping brands stand out in the fierce market competition.
