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- Specs
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- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Film | Duration：0 |
| Location：F3 Domestic Departure Security Check Area | Min Qty：3 | Operating Time：0-24o'clock |
| Size：3.5*1.8m | Min Period：year |
Positioned on the columns within the F3 Domestic Departure Security Check Area, the media falls within the unavoidable line of sight of passengers queuing, waiting and clearing security, enabling mandatory close-range exposure. The security check area is one of the zones where passengers spend the longest time and maintain relatively focused attention throughout their journey. The vertical distance between the wrapped columns and passengers is 1–2 meters, supporting high efficiency of information reception. Passengers stay in this area for an average of 8–12 minutes with high concentration, resulting in far higher information absorption efficiency compared with check-in or waiting lounges.
Adopting a full-column wrapping film technique for 360° surrounding display, the media eliminates visual blind spots from all viewing angles. Passengers moving in any direction can view the brand visuals. As inherent architectural carriers inside the terminal building, these columns sit close to pedestrian flows and serve as close-range eye-level media. Text and visual details on the displays remain clearly legible. Advertisers can occupy a single column independently or deploy multiple columns in a row to create a continuous brand presence, with round-the-clock coverage throughout all airport operating hours.
The fully wrapped 360° column delivers complete brand messaging from all directions—front, back, left and right—without dead zones or blind areas. Such fully enclosed three-dimensional exposure boosts audience attention by 2–3 times versus flat advertisements. It is ideal for brand image promotion, new product launches and international communication. Multiple columns arranged in a continuous row form a striking visual array to deepen audience memory and elevate brand prestige, making this medium a perfect choice for brands pursuing premium positioning and global influence.
The core area of the domestic security queuing hall is adjacent to the entrance of security screening lanes, located on the essential passenger flow route after check-in and before security queuing. When domestic departing passengers queue for security inspection and move forward slowly, columns standing along both sides of the queuing corridor remain within close sight. Meanwhile, they reach pedestrians passing through the mezzanine commercial area. Serving as a close-range media frequently encountered by passengers during security waiting, it achieves stable and continuous audience reach without constraints on long-distance viewing.
As a core touchpoint in the security screening process, wrapped column vinyl stickers represent static advertising carriers within the airport media portfolio featuring the highest conversion efficiency, purest surroundings and most precise audience targeting. Its core strength lies not in scale, but in accurately capturing high-value crowds at critical decision-making moments. It acts as an ultimate touchpoint for premium brands to form a closed loop of "awareness → memory → action", greatly deepening brand recollection and effectively addressing the pain points of ordinary airport advertisements such as fleeting exposure and low memory retention.
Wrapped column vinyl stickers integrate prime national gateway location, 360° panoramic visual effect, high-end international passenger groups, prolonged mandatory exposure, favorable cost performance and authoritative brand endorsement. They help brands seize the commanding height of international communication, target global high-net-worth individuals and achieve leapfrog growth in brand value. A single placement delivers global coverage, efficiently reaching decision-makers at home and abroad, and leveraging domestic locations to drive worldwide influence.
