- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Qingnian Road | Format：Film | Duration：0 |
| Location：Station Hall | Min Qty：5 | Operating Time：0-24o'clock |
| Size：Light box: 6.0m × 3.0m; wall sticker: 268.8㎡ | Min Period：4week |
Standard light box specifications are adopted above or on the flanks of wall stickers. These modular multi-unit light boxes form an information exposure matrix with high frequency and high density. The wall surfaces on both sides of the station hall are covered as ultra-large-area visually striking media. The borderless design delivers an immersive visual enveloping effect of "wall as advertisement", suitable for new product launches and brand image display. The screens can present high-precision static images and gradient animation effects, meeting the visual communication demands of mainstream brands.
The Northeast Exit Passage directly connects to consumption hubs including Chaoyang Joy City and Wanda Plaza, accurately covering three groups of people: commuters, shoppers and leisure visitors. It reaches over 150,000 people every day. Passengers stay in the station hall for an average of 3–5 minutes, creating an effective recognition window for advertisements. The "wall sticker + light box" combination generates a strong visual impact, realizing a communication triangle featuring "high reach, deep memorability and low interference" amid commuting stress.
This media portfolio perfectly combines ultra-large double-sided wall stickers and premium light boxes, offering ample creative space for brands. High-brightness premium light boxes attract passengers’ active attention and display brand images with vivid colors. The huge continuous screens deliver powerful visual shock and can even build a three-dimensional, immersive brand atmosphere, effectively boosting audiences’ purchase intention and leaving a lasting impression.
The exclusive passage at the northeast entrance of the station hall serves as the only route for passengers to enter the station for rides or exit directly to Chaoyang Joy City, with no alternative detours and achieving 100% passenger flow coverage. The passage adopts a double-sided enclosed media layout. Passengers travel through the brand visual scene throughout the journey, facing the advertisements at a close range and eye level. With sufficient viewing time, audiences can efficiently receive in-depth brand information, delivering exposure quality far superior to conventional scattered subway advertisements.
The passage at the northeast station entrance leads directly to Chaoyang Joy City, acting as a core hub connecting a large shopping mall, established residential areas and commuter transport networks. Matching double-sided wall posters and 4 premium light boxes form an integrated exclusive brand media zone along the passage walls that all passengers must pass through. It is the sole corridor for passengers to swipe cards when entering the station and head to Chaoyang Joy City upon exit. This entire media package is available for exclusive bundled placement and cannot be split.
Located adjacent to Chaoyang Joy City, this site mainly attracts audiences travelling for leisure and shopping. Advertisement exposure is highly integrated with consumption scenarios. Campaigns can be coordinated with mall store activities to form a closed loop of "subway advertisement-driven interest + offline in-store consumption", shortening consumers’ decision-making process. Audiences are in a relaxed mood during trips and more receptive to marketing messages. This location is ideal for deep cultivation of regional markets, commercial district co-branding events and offline pre-promotion of new products to fully tap local consumption potential.
