- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu Airport | Format：Film | Duration：0 |
| Location：Arrivals, Level 1, Terminal 2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：20m×3.5m | Min Period：year |
The annual passenger throughput exceeds 12 million. The arrival hall on the first floor accommodates business travellers, returning residents and tourists. Passengers walk slowly with luggage, naturally looking down, and can view advertising images up close without obstructions. Different from wall-mounted and suspended screen media, this creates a unique immersive eye-level communication scenario. The floor sticker features complete and grand visuals with excellent colour performance, boasting outstanding visual recognition against the simple and clean airport floor environment.
The full-format specification measures 20m × 3.5m. As an extra-large single long panel, it is laid longitudinally along the main passage of the hall to extend visual depth. Made of anti-slip, wear-resistant high-definition floor sticker material, it resists pressure and trampling while maintaining stable colour reproduction, balancing safety and visual presentation effects. It fits smoothly onto the stone flooring of the hall to form a giant exclusive ground brand display. Unlike traditional vertical advertisements such as wall posters and light boxes, it innovatively delivers dual visual exposure from both overhead and eye-level viewing angles.
While passengers collect luggage, wait for pick-up services or walk to transport hubs, their average dwell time reaches 20–30 minutes. In a relaxed and receptive mindset, passengers maintain focused attention, leading to markedly higher memorability of advertising information compared with quick-glance zones such as departure lounges and security checkpoints. The ground graphics adopt an integrated design of colour guidance, icon signage and brand patterns. Within an uncluttered space free of competing advertisements, the brand achieves exclusive visual dominance.
The Arrival Hall on the first floor serves as the final stop for all domestic arriving passengers to collect baggage and exit the airport. Window film advertising enables 100% reach of arriving passengers as well as greeters waiting outside the terminal. The large-format, brightly colored visuals of the window film create an intense immersive visual experience, continuously capturing passengers’ attention as they move through the space, strengthening brand recall and ensuring full absorption of advertising messages.
This advertising format offers exclusive full-surface display at a single location, with no rotating slides, split screens or competing advertisements. Brand messaging is exposed continuously 24 hours a day alongside airport operations, monopolizing audience attention throughout the journey to deliver consistent, unified and in-depth brand communication. Leveraging the credibility of the airport as a gateway to the city, paired with this low-distraction, high-penetration communication environment, the medium helps build a premium and authoritative brand image while enabling sustained and effective consumer conversion.
Boasting linear visual impact, low-level targeted reach, seamless coverage of the entire passenger flow route and outstanding return on investment, it has become a powerful tool for brands to tap into airport passenger traffic. Supported by three core advantages — tens of millions of annual passenger throughput at the free trade port hub, mandatory zero-distance exposure to captive audiences, and low investment with high returns — it represents a scarce, stable premium media asset with clear appreciation potential.
