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- Media Map
| Area：Wuxi | Type：airport | Frequency：0 |
| Address：Wuxi Sunan Shuofang Airport | Format：Film | Duration：0 |
| Location：External Veranda Bridge | Min Qty：17 | Operating Time：0-24o'clock |
| Size：14.4m × 2.4m | Min Period：year |
A jet bridge serves as the only passage for passengers to board and disembark from aircraft, covering 100% of all arriving and departing passengers. It generally takes passengers around 45 seconds to walk through a jet bridge. Thanks to its relatively enclosed space, passengers spend far more time actively looking around here than in other areas of the terminal. Advertising visuals usually stretch several meters or even more than ten meters in length with a height ranging from 2.2 meters to 2.53 meters. Such massive giant-screen dimensions deliver an intense visual impact and effectively capture passengers' attention.
The film advertisements cover both the inner and outer walls of 17 jet bridges in Terminal 2, forming a dual-channel advertising matrix spanning departures and arrivals. It reaches 100% of domestic and international departing and arriving passengers with no alternative bypass routes. The estimated daily reach stands at 50,000 to 80,000 people. Passengers have to pass through jet bridges for boarding or disembarking, with an average transit time of 1 to 2 minutes. During this transitional phase of their journey, passengers maintain focused attention, leading to a high information acceptance rate.
The three-dimensional surrounding display covering outer glass panels, side walls and bridge decks delivers a landmark effect from afar and stunning giant visuals up close. A single advertisement placement achieves two-way exposure to passengers both boarding and disembarking, offering higher cost-effectiveness than media limited solely to departures or arrivals. The full-bridge film advertisements on outer jet bridges feature expansive visuals, a long visible range and powerful visual appeal. They appear striking as landmarks from a distance and showcase rich details up close, readily creating profound brand impressions and significantly cutting secondary communication costs.
Occupying prime locations known as "the first screen upon arrival and the last screen before boarding" along aviation passenger routes, this medium enables mandatory two-way audience reach with no detours or missed exposures. It secures top priority for brand communication and achieves dual mental penetration among inbound and outbound passengers. Within this enclosed space free from other distractions, it serves as an excellent advertising spot for enterprises to boost popularity and enhance brand image. The unique cabin-connected scenario allows brands to accompany passengers throughout their journeys, delivering strong immersive atmosphere and engagement.
Jet bridges are the sole passage for passengers to board and disembark aircraft. All arriving and departing passengers using jet bridge stands must pass through this area, enabling efficient coverage of two-way passenger flows. Upon exiting the cabin and entering the jet bridge, arriving passengers encounter their first brand visuals after reaching Southern Jiangsu. Departing passengers maintain a steady line of sight while boarding, granting ample time for viewing and forming deep initial brand impressions. This medium can realize coordinated communication alongside various media at the arrival level within the terminal building along passenger movement routes.
Boasting an irreplicable geographical location and distinctive enveloping spatial experience, it creates a high-end, private and highly ceremonial communication venue to facilitate efficient audience engagement and conversion. Supported by its exclusive enclosed space, precise psychological positioning and outstanding visual presentation, it forms a highly valuable highland for brand communication. Covering both departing and arriving passenger groups, it qualifies as a static media platform delivering high audience exposure.
