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- Media Map
| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu Airport | Format：Film | Duration：0 |
| Location：T2 Boarding Internal Corridor | Min Qty：12 | Operating Time：0-24o'clock |
| Size：2.2×(1+1.6) m | Min Period：year |
Located inside the boarding jet bridges of Terminal 2, this area serves as the sole passage for passengers to board flights after security screening, with no diversion or detour routes. It can cover 100% of all outbound passenger flow boarding via jet bridges at T2. Featuring a long, narrow, enclosed exclusive space, it is free from external environmental disturbances and crowded competing advertisements, boasting a clean and pristine overall environment. The media forms a brand exhibition corridor running through the entire jet bridge with consistent visual continuity and an immersive atmosphere.
The media adopts wall-mounted high-definition UV film sets for package placement. One set consists of 12 panels, each measuring 2.2m × (1m+1.6m), arranged orderly on both side walls of the jet bridge. The visuals follow passengers’ travel routes, enabling close-range visibility without frame obstruction for unified visual coherence. The film features smooth and delicate workmanship with high color reproduction and stable display performance around the clock. Integrated seamlessly into the boarding passage space, it creates an immersive brand display scenario.
The terminal records a daily passenger throughput of over 100,000, and passengers spend an average of 15–30 minutes near security checkpoints, forming a prime exposure scenario with no detours or ways to avoid exposure. All jet bridge films are situated on passengers’ only travel path, with no forks or obstructions, enabling 100% mandatory exposure of brand messages. The enclosed internal jet bridge space reduces external distractions. Passengers are in a relaxed waiting state, allowing advertising information to sink in naturally, resulting in a markedly higher message retention rate compared with out-of-home media.
The primary advantage of jet bridge film advertising lies in its unparalleled "visual exclusivity". As a long, narrow, relatively enclosed semi-private space, the jet bridge enables large-format printed visuals to create an immersive visual enclosure. Frequent and prolonged close-range exposure greatly improves information reach and memory retention, generating genuine "forced attention" and securing a strategically valuable visual high ground.
The boarding jet bridge serves as the only mandatory passage for passengers traveling from the waiting lounge to the aircraft cabin. Within this relatively enclosed space free of other visual distractions, passengers have nowhere else to direct their gaze, enabling 100% forced exposure and guaranteeing that every boarding passenger fully absorbs the advertising message. The extensive visual imagery creates a powerful immersive atmosphere that significantly strengthens brand recall.
After entering the jet bridge, passengers move at a moderate pace, affording ample time to process advertising content. The close viewing distance further reinforces brand memory. The audience mainly consists of high-net-worth consumers including business travelers and tourists, making this medium ideal for brands in luxury goods, automobiles, fine wine, cultural tourism and other sectors. Advertisers can deploy a full set of films to build a continuous brand corridor for striking visual impact, or coordinate with other media in the departure area of the terminal to implement full-link communication covering passengers’ entire journey from check-in and security screening through boarding.
