Media Resources

Shanghai Square is located at No. 138 Huaihai Middle Road, Huangpu District, Shanghai. Situated in the core business district within the inner‑ring road, it is a landmark commercial complex of the Huaihai Middle Road CBD. Standing in Shanghai’s most prosperous central area, it enjoys great prosperity and worldwide fame, and can meet the diverse needs of global enterprises for establishing their footholds in China.

Located in the core section of the middle part of Nanjing East Road Pedestrian Street, known as "China's No.1 Commercial Street", it faces the main pedestrian flow corridor of the pedestrian street, is close to Nanjing East Road Metro Station on Lines 2 and 10 with high‑accessibility public transport. Adjacent to Daimaru Department Store and Henderson Metropolitan, it boasts a strong commercial atmosphere.

Located at the crossroads of East Street, Chunxi Road, connecting Chunxi Pedestrian Street and Yanshikou Commercial District, it is a landmark complex integrating high‑end department stores and five‑star hotels, featuring a 462‑square‑meter, 72‑degree curved giant LED screen at the southeast corner of the building.

As the core area where mall foot traffic converges, it hosts festive art installations, themed events and pop‑up activities within the venue. Leveraging the heavy foot traffic in the atrium, media can maximize advertising exposure. It is a scarce cross‑floor panoramic visual media spot in the mall.

A‑single screen can cover floating crowds across multiple floors of a shopping mall, effectively avoiding the shortcomings of single‑floor and partial exposure of ordinary advertising positions, greatly increasing the number of ad impressions and repeated exposure rate, and deepening consumers' brand memory.

The large‑screen display is situated right next to the main entrance of the Northeast Gate, the main escalators and the core circulation path of the atrium with an open ceiling. It serves as the first visual focal point for customers upon entering the store, occupying a scarce high‑elevation exposure position within the mall's atrium. It enables direct passenger flow intake and delivers an extremely strong visual presence.

Relying on the well‑established top‑tier business district of Hongqi Street, adjacent to popular commercial landmarks such as This Mountain and Eurasia Mall, it attracts a large number of young consumers and tourists. It enjoys steady daily foot traffic with a dramatic surge in visitor flow during holidays, precisely targeting the core 18‑45‑year‑old demographic with strong purchasing power.

LED takes the central spotlight in the mall's three‑dimensional visual experience. Leveraging the large atrium high‑ceiling structure, a single screen covers passenger flows across the first to third floors, capturing crowds across all scenarios including escalator passages, atrium rest areas, shopping check‑ins and event gatherings.