Media Resources

Two LED screens and one lightbox—its central transfer passage, especially the underground walkway connecting Lines 1, 2, and 8, has been upgraded into an immersive brand display space integrating high-definition LED screens, super lightboxes, mirrored decorations, and directional sound systems. It is known in the industry as the Mega Digital Corridor or non-standard super media zone.

The LED in the T2 baggage claim hall not only carries commercial value but also, through high-quality visual presentation, helps the brand leave a deep and positive final impression at the end of the journey, creating key touchpoints for subsequent consumer decisions.

Located at the passage that passengers must go through when entering and exiting the station, with a high flow of people passing through the Yintai underground passage, passengers can easily access Yintai and nearby areas such as Jianwai SOHO and Central World Trade, precisely covering the shopping and commuting crowd with strong purchasing power.

The daily passenger flow at Exit C has exceeded 280,000, covering the high-end business and consumer areas around the Guomao Bridge, becoming a golden opportunity for brands to reach high-net-worth customers. The lightbox advertisements are cleverly integrated into the commuting routes, allowing brand messages to grow naturally in the fast-paced environment rather than being forcefully imposed.

As a transfer hub for Line 1 and Line 10, Guomao Station has a daily passenger flow of up to 580,000. Exit C covers over 80% of the passenger flow in the southeast corner of Guomao Bridge, with a daily passenger flow of nearly 282,000, making it not only an essential route for high-end business people but also a key touchpoint for consumption decisions.

Lightbox advertisements attract nearly 300,000 mid-to-high-end business people daily, with a reach rate of over 90%, ensuring that brand information is fully received and accurately targets the high-end consumer group in the Guomao business district, allowing the brand to naturally integrate into consumers' lives during their commute.

Guomao Subway Station is located in the heart of Beijing's Central Business District, precisely reaching mid-to-high-end white-collar workers, business professionals, corporate executives, and international visitors. Most passengers are mid-to-high-end white-collar workers with strong purchasing power and a high receptivity to information.

The area brings together world-class landmarks such as Shanghai Tower, Jinmao Building, and World Financial Center, with an average daily flow of more than 300,000 people and vehicles, and the density of business people ranks among the top in the city