Media Resources

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.

The top-of-escalator light boxes are positioned right above all the up and down escalators throughout the station. They’re a must-see visual point for passengers entering, exiting, or transferring, with no obstructions or detours, covering 100% of the station’s foot traffic.

The media outlet is located at Exit A of Baotong Temple Station on Metro Line 2, serving as the only exclusive underground passage leading directly to Wushang Dream Times. With no forks or diverging paths, all consumers taking the metro to Dream Times must pass through this spot, enabling full coverage and zero loss of passenger flow.

Located at Entrance A of Huaiyuan Gate, it is the main access point connecting the old town area with the commercial district. Passengers must pass through the escalator area to enter and exit the station. The lightbox at the top of the escalator is within the natural line of sight of passengers, ensuring high advertising reach with no visual obstructions.

All A-level column lightboxes are installed on the main circulation columns in the concourse, covering security inspection, station entry and exit, and passenger transfer routes. They are key positions for close-up passenger viewing. Passengers stay in the station for 3–8 minutes, and during circulation there is no visual avoidance space, ensuring 100% mandatory exposure.

Located at Qingnian Street Station, the transfer hub for Shenyang Metro Lines 1 and 2, in the core commercial district of the city's Golden Corridor. The East Hall is situated on the main passage within the station and on the essential transfer route, naturally attracting a captive flow of passengers, with exposure unobstructed and a location that is irreplaceable.