Media Resources

High-spec advertising media located in the platform waiting area, facing the train tracks, belongs to the S-level core positions within Dalian Metro's advertising resource system. It has strong visual impact and communication penetration, with a daily passenger flow of over 100,000, and outstanding media value.

Supporting creative releases for both entering and exiting passengers, it creates a unique brand-exclusive area located along the must-pass routes of passengers. Ads reach 100% of passengers passing through this area, delivering a visually striking experience and effectively enhancing brand awareness and influence.

As Exit 10 directly connects to the high-end commercial area of Nanjing West Road, and is adjacent to city landmarks such as the Shanghai History Museum, Shanghai Grand Theatre, and Raffles City, it sees a daily footfall of over 350,000 people, with peak numbers exceeding 500,000 during holidays.

The second-floor departure hall lightbox sticker combination media is a highly strategically valuable static, scenario-based integrated advertising format within the airport. This resource uses large lightboxes as the core visual carrier, supplemented by customized floor or pillar stickers, creating a point-and-surface combined, three-dimensional communication matrix that deeply covers passengers' complete journey from entering the departure hall to completing check-in.

Two LED screens and one lightbox—its central transfer passage, especially the underground walkway connecting Lines 1, 2, and 8, has been upgraded into an immersive brand display space integrating high-definition LED screens, super lightboxes, mirrored decorations, and directional sound systems. It is known in the industry as the Mega Digital Corridor or non-standard super media zone.

The LED in the T2 baggage claim hall not only carries commercial value but also, through high-quality visual presentation, helps the brand leave a deep and positive final impression at the end of the journey, creating key touchpoints for subsequent consumer decisions.

Located at the passage that passengers must go through when entering and exiting the station, with a high flow of people passing through the Yintai underground passage, passengers can easily access Yintai and nearby areas such as Jianwai SOHO and Central World Trade, precisely covering the shopping and commuting crowd with strong purchasing power.

The daily passenger flow at Exit C has exceeded 280,000, covering the high-end business and consumer areas around the Guomao Bridge, becoming a golden opportunity for brands to reach high-net-worth customers. The lightbox advertisements are cleverly integrated into the commuting routes, allowing brand messages to grow naturally in the fast-paced environment rather than being forcefully imposed.