Media Resources

Light boxes are located on the essential passages for passengers to enter, exit and wait for trains. The advertisements are level with passengers' line of sight, enabling close-range and high-frequency exposure. They feature flexible posting and removal schedules, which can closely match marketing needs such as new product launches and event promotions.

As a major interchange station for two lines, passenger flow surges drastically during morning and evening rush hours. The enclosed metro environment eliminates outdoor background noise, enabling strong penetration of brand messages. It can cover all passengers passing through the station with high-frequency repeated exposure to rapidly deepen brand recognition.

The media adopts a symmetrical layout to create a visual wrapping effect. Combined with 4K ultra-high definition resolution, dynamic images can cover the passengers' entire field of vision as they move. Positioned at the highest point of the wall with no other advertisements to cause distractions, it delivers an extremely dominant visual presence for brands.

The premium light boxes inside stations, as core high-end media resources of the stations, are positioned along the main passenger flow routes in the central station halls. They serve as benchmark advertising carriers for brands to build an upscale image and precisely reach young high-spending consumer groups.

Relying on the enclosed and independent communication space of underground subway tunnels free of interference from outdoor traffic, scattered billboards and ambient noise, passengers maintain highly concentrated attention during their fragmented commuting time, resulting in an over 40% higher ad recall rate compared with conventional outdoor advertisements.

Accurately showcase product details, core selling points and campaign information as the central visual focus, featuring a well-structured dual-layer visual layout with premium texture that delivers far stronger visual impact than scattered conventional subway advertising spots

The light boxes are aligned with the line of sight of passing crowds, delivering an immersive viewing experience at close range. Passengers will repeatedly see them throughout their entire journey of entering/exiting stations and transferring lines, resulting in far higher brand retention compared with standard ordinary light boxes.

The enclosed underground passage creates an immersive, all-encompassing visual impact. Unlike scattered single-point advertisements, it delivers communication effects on par with brand corridors and themed exhibition areas. Boasting scarce full-wall advertising resources, this sole combined media package in the same area offers strong exclusivity.