Media Resources

Accurately showcase product details, core selling points and campaign information as the central visual focus, featuring a well-structured dual-layer visual layout with premium texture that delivers far stronger visual impact than scattered conventional subway advertising spots

The light boxes are aligned with the line of sight of passing crowds, delivering an immersive viewing experience at close range. Passengers will repeatedly see them throughout their entire journey of entering/exiting stations and transferring lines, resulting in far higher brand retention compared with standard ordinary light boxes.

The enclosed underground passage creates an immersive, all-encompassing visual impact. Unlike scattered single-point advertisements, it delivers communication effects on par with brand corridors and themed exhibition areas. Boasting scarce full-wall advertising resources, this sole combined media package in the same area offers strong exclusivity.

A full set of media runs along the entire south wall with no columns, escalators or signage boards cutting off the visuals. Wall decals and seven side-by-side 12-panel light boxes are arranged in an integrated continuous layout, creating an exclusive brand visual corridor throughout the passage. It occupies the complete single-side wall without other advertisements diverting viewers' attention.

The ceiling light boxes are installed at the top of escalators, aligned with passengers' natural upward line of sight. As passengers ride the escalators up and down, their eyes naturally drift upward, creating an unavoidable mandatory viewing experience. The display is fully visible up close without any obstruction from handrails or support columns.

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.