Media Resources

As the exclusive giant horizontal LED screen for the West Exit, it stretches across the main passage of the hall. Suspended at a semi-high altitude without any supporting columns or storefront obstructions, the screen remains within the direct line of sight of passengers throughout their entire walking route after exiting the station, making it impossible for them to avoid noticing it. Its forced exposure rate far outperforms scattered media such as wrapped passage pillars and small light boxes.

The large screen is installed directly above the security check turnstiles on the arrival floor. This is the only mandatory passage for all passengers arriving by high-speed rail with no diverging routes available. All alighting passengers must queue up for security screening before proceeding to taxi, ride-hailing and bus transfer areas, resulting in zero passenger diversion.

The large screen stands prominently in the square with an unobstructed prime position, free from any buildings or green plants blocking the view. It features a 360° open viewing angle and serves as the only giant outdoor LED landmark in the square. All residents visiting the square for leisure will pass through its visible range. Travelers spend extended time queuing, waiting for vehicles and transferring between transport routes here, which greatly boosts brand exposure and audience memorability.

The overhead double-sided LED advertising matrix directly above the exit passage forms a continuous brand visual corridor. As the core mobile matrix media on the exit floor, this largest single advertising carrier resource is only available as a complete package and cannot be split for scattered individual placements.

Full-screen media displays are installed in the east and west arrival lobbies of the arrivals floor, with single screen areas of 90 square meters and 46 square meters respectively. They precisely capture all passengers exiting the arrivals area to create a funnel effect. The screens deliver excellent visual performance with zero obstructions and no interference.

The central core visual media in the arrival hall differs from the scattered media spots on both sides. It occupies the prime visual zone at the heart of the hall, with unobstructed views from left to right and full coverage front and back, forming an iconic digital media matrix visible to passengers throughout their entire exit journey.

Located on the exit floor at the gateway of Guangzhou South Railway Station, it serves as the first visual touchpoint for travelers arriving in the Greater Bay Area. The dynamic display on the large screen exudes a premium texture. The spacious lobby features no columns or barriers to block views, with the screen installed at an optimal eye-level height that allows all visitors, near and far, to view the content in full without any blind spots.

The transfer lounge features a quiet and private environment, free from the noisy crowds and hurried foot traffic found in arrival and departure corridors. Passengers typically wait between 15 and 60 minutes during transfers, mostly sitting quietly to rest or handle temporary work, with ample spare time to voluntarily engage with information displayed on the screens.