Media Resources

Covering domestic arriving passengers and taxi-waiting passengers at Shanghai Hongqiao Airport Terminal 2, with 10 screens broadcasting simultaneously to create a networked spread. It covers areas where passengers stay the longest inside the airport, allowing close contact with travelers and achieving highly effective advertising exposure.

This lightbox is mainly distributed on T2's first floor domestic baggage claim hall and on the side walls of the main passage leading to the arrival exit. It is located next to the baggage carousel, escalator entrances, and the waiting area for pick-ups, making it a key visual point where passengers must pass through and spend a relatively long time while completing the entire process of disembarking, collecting baggage, and exiting the station.

As a closed passage where passenger flow is most concentrated and movement is most linear in the arrival process, this mezzanine area covers all domestic arriving passengers daily. The average passage time is about 2–4 minutes, with slow walking speed and low distraction, resulting in significantly higher advertising reading and recall rates compared to open waiting or boarding areas.

This lightbox is located above the check-in island on the second floor of Terminal 2 and on the surrounding walls, adjacent to the check-in counters. It is within the line of sight that passengers must pass through while completing check-in procedures and waiting in line, covering all domestic departing passengers on a daily basis.

This media is located in the boarding bridge area on the outer side of the departure level of Terminal 2. It utilizes a large glass curtain wall and employs a customized aviation-grade film technology that is highly transparent, weather-resistant, and UV-resistant. The brand visuals are presented in a semi-transparent, high-quality manner, achieving a subtle yet effective visual communication.

As one of the few three-dimensional lightbox formats in the lobby, its moderate height and eye-catching visuals naturally integrate into the overall space without obstructing passage. It serves as a prime advertising medium for reaching travelers, offering a 360° display with no blind spots, allowing passengers to clearly capture the advertising information from any direction.

As a scarce media channel located along the airport's core traffic flows, its investment value is rooted in the precise targeting of high-net-worth customers, a steadily growing passenger base, and the unique attributes of scarce media resources. The dual enhancement of passenger quality and quantity will continue to amplify the exposure value of airport lightboxes.

Trolleys are an essential facility used by the vast majority of travelers at airports, with an average usage time of 15–30 minutes. They are used throughout the entire journey, including check-in, security, waiting, arrival, and luggage collection. Advertising information moves with the trolley, continuously staying within the traveler's line of sight, forming a walking advertising space and achieving long-term, multi-scenario repeated exposure.