Media Resources

As the global hub of British Airways, it attracts a large number of high-net-worth business travelers. The digital media installed inside its screening machines has become an important vehicle for high-end brands to precisely reach their target audience. Business class passengers are mainly high-net-worth business people with strong purchasing decision-making power, and the precision of advertising reach is significantly higher than that of regular passengers.

As the core hub of the Star Alliance in Europe, its business lounge welcomes a large number of multinational executives, frequent flyer elites, and high-spending international travelers daily. The digital screens are perfectly positioned to reach them efficiently during the golden 15 minutes before boarding, when they are most relaxed and attentive.

The boarding gate screens at Terminal 5, with their unique scene value, high-quality audience base, and intelligent technology support, have become an important digital gateway for global brands entering the European and even international markets.

The T3 departure hall screen not only optimizes the passenger information service process but also serves as a silent and efficient digital interface for global brands to enter European gateways and reach the most valuable audiences, achieving the deepest communication in the most restrained way at a world-class hub.

The screen machines on the departure level of Terminal 2 are high-density digital media terminals positioned on the core route between international passenger check-in and security. With their key features of mandatory reach, high-definition interactivity, and focus on high-end customers, they have become an important medium for global brands to enter European gateways and reach high-net-worth cross-border audiences.

The media suite consists of 13 LCD screens strategically arranged throughout the T7 terminal's check-in area, boarding gate waiting areas, as well as retail and dining zones, achieving high-frequency exposure at multiple key touchpoints along passenger flows, covering 100% of departing and domestic arriving passengers at the T7 terminal.

The screen faces the direction passengers are moving and is located at the first visual point after TSA security. It covers 100% of departing passengers, who can clearly see it on their way to premium dining and retail areas, the exclusive British Airways Club Lounge, and the boarding gate waiting areas.

The gold wall sticker advertisement is located in the departure area of Terminal 4, precisely covering the path that passengers take after passing through TSA security, heading to retail areas, dining areas, and boarding gates, ensuring 100% coverage of passengers and strong exposure to high-value business and premium travelers.