Media Resources

It is especially suitable for high-end brands that need to enhance their brand image and increase brand awareness, such as luxury goods, finance, automotive, and fashion brands. Placing ads during passengers’ leisure time while waiting to board can effectively convey brand messages and establish an emotional connection between the brand and the passengers.

Jiaodong International Airport's annual passenger throughput has exceeded 26 million. As a leisure area that passengers must pass through after security, the scenic area has a very high exposure for airport lightboxes, ensuring full coverage of lightboxes along passenger routes and creating a coherent brand communication effect.

In this area, the lightbox naturally becomes the focal point of their attention, subtly embedding the brand message in travelers' minds during their moments of relaxation. The presence of the lightbox is just right — it doesn't feel abrupt to the travelers, yet it ensures that the advertising content is fully received.

During the brief time spent waiting at security, travelers pass through this area repeatedly, resulting in high-frequency exposure to advertisements. This leaves a strong impression of the brand in travelers' minds, creates emotional resonance with the brand, and lays the groundwork for subsequent brand awareness and consumer decisions.

The airport lightboxes in the domestic security screening sparse areas have become a golden window for brands to establish a deep connection with travelers. Their unique perspective and high visibility leave a lasting impression of the brand message in travelers' minds, creating efficient opportunities for brand communication.

The airport lightbox is cleverly positioned in the visual focal area that travelers inevitably pass through while using the elevators, allowing brand messages to subtly embed themselves in their minds. The lightbox naturally enters their line of sight, creating unavoidable advertising exposure.

The lobby lightboxes not only serve commercial communication but also integrate into the airport's overall wayfinding and spatial narrative system. Through a unified design language, they enhance the modernity and sense of order in the terminal, making brand messages more easily received. They are particularly suitable for scenario-based communication for categories such as high-end consumption, cultural and tourism travel, and financial services.

Located in the central median of the drop-off lane on the departure level of the terminal, it is right on the path passengers must take when walking into the terminal after getting out of the car. Whether for vehicles dropping off passengers or arriving travelers, attention will naturally be drawn to this area, creating high frequency exposure, achieving nearly 100% path coverage and forced visibility.