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| Area：Wulumuqi | Type：airport | Frequency：0 |
| Address：Urumqi Tianshan Airport Terminal 4 | Format：Light box | Duration：0 |
| Location：Domestic arrival hall arrival area | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.1 * 4.53 meters * 4 sides | Min Period：year |
The domestic arrival hall is a densely populated area for relatives and friends of arriving passengers as well as business reception staff. It is also the first public hall where domestic inbound passengers extract their luggage and exit the isolation area. The light boxes are usually placed on prominent positions such as the pillars and walls of the hall, which can precisely intercept the two-way lines of sight of the arriving passengers and departing passengers. At the "first impression" moment of the passengers' arrival, it achieves efficient exposure of the brand or city image.
The core central axis of the domestic arrival lobby on the second floor directly faces the domestic arrival and departure exit. It is the essential core flow route for all domestic arriving passengers and the waiting crowd for airport pick-up. It achieves 100% full passenger coverage without any diversion of flow or competition and obstruction. As the first welcoming scene for domestic arrivals at T4, it receives a large amount of stable domestic flight passengers. The daily traffic volume is large, and the traffic volume surges during holidays. It is one of the most concentrated and stable traffic points and exposure locations in the domestic terminal building.
Passengers are required to maintain a direct gaze at the light box for a duration of 8-15 seconds each time. This duration is significantly longer than that of ordinary advertisements. The reach rate, memory rate, and conversion rate are notably higher than those of ordinary outdoor advertisements. The surrounding area is free from interference from other advertising media, ensuring a pure media environment. The brand information can be repeatedly remembered and deeply reached. The continuous deployment along the elevated bridge can form a long-distance advertising visual corridor. When multiple pieces are released simultaneously, the impact is even stronger, significantly enhancing the brand's presence and the publicity effect.
As one of the core media types in the planning of Terminal 4, the boxes not only include traditional high-definition flat light boxes and wall light boxes, but also incorporate various forms such as modern column-shaped light boxes and totem light boxes. This three-dimensional and diverse display method can create a strong visual enclosure effect in the spacious entrance hall space, effectively eliminating the interference of other information and significantly enhancing the brand's memorability.
The airport pick-up area display screen is a high-quality investment target for airports, integrating five elements: traffic monopoly, high-end scenarios, high-quality customer base, scarce assets, and stable returns. At the same time, leveraging the core position of Xinjiang in the Belt and Road Initiative and the strategic positioning of being the gateway hub of the provincial capital, the commercial dissemination value of the airport continues to upgrade. It can occupy the high-end advertising market segment of Xinjiang airports for a long time, achieving dual investment returns of short-term marketing monetization and long-term asset appreciation.
The audience structure covers the entire region, featuring a balanced distribution of high-value composite groups, with diverse consumption levels. It has both mass traffic and precise middle-to-high-end customer groups that are commercially compatible. It covers all categories of industries. The core audience includes government officials, business travelers, and family travel groups. They possess strong consumption intentions, high decision-making efficiency, and high brand acceptance. All of these characteristics enable efficient advertising placement and conversion. The commercial realization potential is vast.
The surrounding area offers a wide and unobstructed view, with no cluttered advertisements. The media environment is clean and pure, minimizing the loss of audience attention. Brand information is displayed here, without competing for viewers' attention with other advertisements. It can achieve "uninterrupted transmission", allowing the audience to remember the brand in a comfortable visual environment and strengthen the brand in their minds.
