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- Specs
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- Media Map
| Area：Hefei | Type：airport | Frequency：0 |
| Address：Hefei Xinqiao International Airport | Format：Film | Duration：0 |
| Location：Interior corridor bridge | Min Qty：170 | Operating Time：0-24o'clock |
| Size：1.92m×（上1.27m+下0.05m）=1.27m² | Min Period：year |
Located on the core path that all arriving passengers must take, this is the key visual touchpoint for passengers after passing through customs and before leaving the terminal, making it a rare high-value flow media in the airport's international arrival area. It is suitable for city promotion, high-end brands, cross-border business, and other scenarios. The main wall in the international arrivals baggage claim hall of the terminal is adjacent to the baggage carousel and passenger waiting area, providing full-chain 100% coverage of inbound passenger flow from immigration → mezzanine → baggage hall → exit.
This location stands out for its rarity on the arrival level with no similar media competition, allowing brands to achieve exclusive display and effectively enhance recognition. It offers continuous year-round exposure with an average daily reach of over 55,000 people and stable exposure frequency, delivering strong visual impact and high brand recall. Passengers usually spend around 40 minutes waiting for baggage at the exit, a peak time for stopping, gathering, and looking around, offering close-range, unobstructed, high-impact advertising.
During the 3–8 minutes passengers wait for baggage, their state is relaxed and focused, leading to high acceptance and better memory and communication effects compared to fast-flow lines. Wall lightboxes occupy exclusive positions with no competitor interference, monopolizing the core inbound communication scene.
The baggage claim hall is spacious and well-lit, with unobstructed advertising positions and long visual distances, significantly enhancing the brand's professionalism and credibility. As a high-exposure static advertising medium in the international arrivals core area, passengers naturally focus on the surroundings while waiting for baggage. Lightbox advertisements in the horizontal visual golden zone enable repeated viewing and deep memory reinforcement, providing extremely strong brand penetration.
The jet bridge is a closed and private space without other advertising interference, offering an immersive visual experience, with memorability far exceeding ordinary airport lightboxes. The mobile glass stickers are low-maintenance, high-repurchase, premium-priced, scarce traffic assets. Leveraging the passenger flow benefits from airport expansion and renovations and a high-end business travel audience, they possess core investment value with short-term stable returns, long-term high appreciation, and controllable risk, making them premium advertising resources for hub airports in the Yangtze River Delta region.
Located in the mobile retractable area of the jet bridge that passengers must pass through when boarding and deplaning, it is a rare high-end indoor media within the airport terminal offering close-range immersive experiences, two-way full coverage, and passive low maintenance. Relying on the jet bridge's exclusive enclosed flow, high net-worth business travel traffic, and immersive communication scenarios, it has become a premium core platform for brand image display, urban cultural and tourism promotion, and corporate government external communication. It is one of the few core media resources at airports capable of achieving synchronous two-way passenger traffic reach.
The investment value of the film lies essentially in the value loop of scarce scenarios, precise audience targeting, and long-term appreciation. The airport film, centered on highly transparent single-pass material, not only aligns with the structural characteristics of the jet bridge but also achieves a perfect balance between communication effectiveness and spatial adaptation. Its investment value far exceeds that of traditional media, with its core logic reflected in the triple overlap of irreplaceable scenarios, audience accuracy, and long-term appreciation potential.
