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- Media Map
| Area：Hefei | Type：airport | Frequency：0 |
| Address：Hefei Xinqiao International Airport | Format：bulletin board | Duration：0 |
| Location：Terminal jet bridge | Min Qty：195 | Operating Time：0-24o'clock |
| Size：2m×1.5m=3m² | Min Period：year |
The airbridge display boards inside Hefei Xinqiao International Airport terminal are high-end indoor lightbox media installed on both sides of the fixed end of the airbridge. Relying on the mandatory path of passengers, they achieve strong exposure and brand penetration, closely following passengers’ boarding and deboarding routes. They are scarce airport communication resources with close proximity, high reach, and strong brand presence. The airbridge is an enclosed space with no other advertising interference, allowing for immersive brand communication and tonal consistency.
The airbridge is a closed passage with uniform lighting and no external distractions. The advertising screens have unobstructed visuals and long viewing distances, delivering brand information more purely. The displays are set at passengers’ horizontal eye level, located on both inner walls of the airbridge, approximately 1-2 meters away, in a visual focal area with clear and prominent imagery. Passengers walk slowly through the airbridge, with an average dwell time of 30-60 seconds. The advertisements can be repeatedly viewed, significantly enhancing memory retention.
The airbridge serves as the only passage for all departing passengers to board and arriving passengers to deplane, ensuring no passenger traffic is missed. It covers high-net-worth travelers with an annual throughput of over 25 million passengers at Terminal 2. Passengers spend an average of about 60 seconds passing through the airbridge, much longer than the exposure time of typical airport media, giving ample time for the advertisement messages to be conveyed.
The billboards are densely distributed in all fixed areas of the jet bridges, directly facing every passenger boarding or deboarding the plane through the jet bridges. The cluster-style layout creates a strong memory point at the final stage of the passenger journey, greatly enhancing the presence of the brand. Whether passengers are on domestic or international flights, anyone boarding or disembarking through the jet bridge cannot avoid this visual area, achieving 100% mandatory coverage of high-value airline passengers.
The jet bridge billboards inside the terminal are located along the core pathways that all passengers must pass while boarding or deboarding, serving as high-end, highly visible lightbox media at the fixed ends of the jet bridges. Leveraging comprehensive passenger traffic coverage, immersive enclosed scenes, concentration of high-end audiences, and scalable matrix display as key advantages, they are the most stable, brand-adaptable, high-quality mainstream advertising media within airports. They are widely suitable for high-end commercial brand promotion as well as city government and cultural tourism external marketing.
The core investment value of the billboards lies in the perfect combination of policy benefits, traffic boost, precise audience targeting, and media scarcity, making them an excellent choice for brands to capture the high ground of air travel communication in the Hainan Free Trade Port. The media forms a full-touch communication along passenger movement lines, enhancing brand recognition and conversion efficiency among travelers. Memory retention rate is 40% higher than ordinary outdoor media.
The billboards are the core hard currency of Anhui airport media, offering five major values: tens of millions of high-net-worth traffic, mandatory immersive reach, high-end brand tone, long-term appreciation potential, and low maintenance with high returns. They are the optimal choice for high-end brands to secure long-term positioning, promote corporate and government image, and preserve and increase asset value.
