Media Resources

Compared with domestic baggage hall lightbox advertising, international baggage hall lightbox advertising targets a broader audience, including travelers from different cultural backgrounds, enabling brands to achieve precise cross-cultural reach.

Lightbox advertisements have become an excellent platform for brands to engage deeply with airport travelers. They not only enhance brand visibility but also subtly shape the brand’s image at the airport, providing an ideal stage for in-depth interaction between the brand and the vibrant city of Changsha.

The corridor walls create a floor-to-ceiling visual effect, causing travelers in the departure passage to focus more on their surroundings rather than their phones. The illuminated lightbox advertisements have a strong presence, effectively enhancing brand awareness.

As the area with the highest passenger traffic at Changsha Huanghua Airport, the entrance of the departure and arrival levels of Terminal 2 attracts over 100,000 travelers every day. This advertising space is located on the essential path that passengers take when entering and leaving the airport, ensuring a high reach and high exposure for the advertisement.

The set of 28 electronic screens is located at the baggage claim area of Terminal 3. This media has high dissemination efficiency and can cover 100% of the arriving passengers in Terminal 3, with screens facing passengers waiting in the baggage claim hall. Moreover, passengers have a relatively long dwell time here, providing high visibility.

Lightbox advertisements have a very high reach in airport security areas, where passengers are highly focused and attentive to their surroundings, allowing lightbox ads to achieve the best display effect. They can be combined with themes such as Hunan culture and tourism, and intangible cultural heritage promotion to enhance the brand's social image.

Lightbox advertising space in Changsha Huanghua International Airport Terminal 2 is a high-value advertising medium, particularly suitable for brands that require high exposure and strong visual impact, providing comprehensive coverage of passengers arriving and departing via the magnetic levitation transit, with a wide audience reach.

As a media location upgraded for quality after airport advertising improvements, it offers a continuous brand contact experience for travelers from check-in to boarding, superior in quality to traditional lightboxes. It requires brands to accurately reach high-net-worth individuals and integrate with the premium airport environment, enhancing brand image.