Media Resources

As an important transition point for passengers to conclude their air journey and move onto ground transportation, the average dwell time here is 8–15 minutes. Attention is focused and the environment is relatively enclosed, creating an efficient golden window for brand messaging.

As the newest smart hub at Hangzhou Airport, Terminal 4 has seen a continuous rise in daily passenger flow. Its departure level brings together a large number of business elites, high-net-worth families, and international transit passengers, allowing for strong brand penetration and deep memorability during the travel initiation stage when passengers are highly focused.

This media is located on the mandatory route that travelers take after checking in and before entering the security checkpoint, vertically covering people waiting in line and passing through, reaching over 100,000 people daily, with more than 65% being high-net-worth business and leisure travelers.

This advertising space is located on both sides of the boarding bridge in the terminal. It is a must-pass area for passengers arriving and departing via the boarding bridge, capable of covering all passenger advertising screens on the bridge. It has an intuitive media form, is visually appealing, and highly recognizable, making it an ideal platform for businesses to promote their brands.

This media is located in the free area of the departure hall on the second floor of the domestic terminal. It has high passenger coverage, a large media area, arranged in a sequence, with strong visual impact. It can effectively convey corporate and brand information, has a high advertising reach, and is an ideal medium for promoting corporate image and showcasing brands.

The check-in hall is a place that all domestic departing passengers must pass through. Passengers typically stay here for 10-20 minutes, during which they repeatedly scan their surroundings and are highly receptive to advertising content. It is especially suitable for promoting travel products, high-end consumer goods, local brands, and large-scale events.

As a key scenario where 100% of all domestic arriving passengers stop, with an average dwell time of 10–15 minutes, this lightbox media, with its enclosed flow, stable gaze, and high-quality audience base, has become a strategic communication node for brands to efficiently reach high-value people in southern Liaoning.

This advertising space is located at the Domestic Arrivals B passage in the airport terminal. It has a large media area, clear and direct visuals, and strong visual impact, making it an effective way to communicate corporate and brand information. It is an ideal platform for businesses to promote their brand.