Media Resources

Covers two groups of passengers: those heading to the food court for dining and rest, and those leaving the food court for boarding gates, capturing passenger flows in both directions without omission. It can fully reach outbound flight waiting passengers throughout different times of the day and expand the coverage of brand exposure.

Passengers move with luggage at a steady pace and will not rush past the advertisements. The large screen is mounted high above the storefront, enabling clear viewing from both eye-level and upward-looking angles. It is less likely to be blocked by luggage or crowds, effectively ensuring consistent visibility of the advertisements.

The large screen faces the main downward passage for arriving passengers. It covers all international inbound travelers who complete passport inspection and enter the baggage waiting area. As a core exposure location, it achieves full 100% coverage with no passenger diversion and no blind spots.

All international passengers arriving at Cairo T2 will walk after disembarking and take the escalator into this passage. They will inevitably pass this screen before queuing up for passport and customs inspection. The audience covers all incoming international passengers, including business travelers and tourist arrivals.

The area above the escalator in Corridor C is a mandatory node on the passenger arrival route. All arriving passengers need to pass through this corridor and take the escalator to the baggage claim hall and arrival exit area after completing immigration procedures. Passenger flow travels in one direction with no route diversion.

Occupying the prime core location of the terminal building, it covers the mandatory passenger flow routes leading from the departure hall to all boarding gates. All international departing passengers and intercontinental transfer passengers who have completed security checks will pass through this area. It serves as a key stopover space for passengers to wait for flights, rest, shop duty-free goods and await transfers.

Passengers travel back and forth between duty-free shops and boarding gates. They are exposed to advertising screens twice during the two legs of their trip, creating bidirectional repeated exposure and effectively boosting brand recall. Suspended large screens deliver stronger visual impact and serve as the natural visual focal point of the entire passage.

Media is deployed along the only mandatory route for international passengers after customs clearance and baggage collection on their way to the airport exit. There are no diverging paths or alternative routes, enabling 100% coverage of all inbound business travelers, tourist passengers and transfer inbound passengers.