Media Resources

Media not only undertakes the basic function of displaying flight information, but is also the core carrier for brands to conduct high-frequency, full-coverage communication, distributed at every key point along the passenger flow, forming a seamless corridor of light and shadow from check-in, security check, and waiting areas to baggage claim and transportation transfers.

The terminal 2 landside departure booth resources are mainly concentrated in the central island area of the spacious and bright departure hall and the passageways on both sides. Passengers in the landside area are at the beginning stage of their journey, which makes the information transmission efficiency of the booth media much higher and can establish a deeper level of brand memory.

The airport LED in the arrival hall is usually positioned above the passage connecting the baggage area and public transport hubs, or in a prominent central location in the hall. With its grand scale and outstanding visual performance, it has become a strategic high ground for the brand to welcome global VIPs and establish a first impression.

Located at the mandatory transit point for arriving passengers, all international arrivals stop here to wait for their luggage. The average dwell time is 5-15 minutes, achieving 100% coverage of arriving passengers' attention and effectively amplifying brand impact.

The LED media in the airside area forms the first visual touchpoint for passengers 'landing in Korea.' The layout of the LED media in this area is highly strategic, accurately capturing passengers' attention gap after a long flight, when they have not yet completely left the enclosed airport environment.

LED media is no longer just a display window for information; it is also the core engine reshaping travelers' shopping decision paths. The LED layout, calculated through precise pedestrian flow dynamics, occupies the essential route from the security checkpoint to the boarding gate.

Located on the path that travelers must pass, no interference with forced viewing, 100% forced viewing with no ad blocking, memory retention increases by 50%, significant secondary spread effect, stable daily average exposure, high advertising reach efficiency

The departure duty-free area is the last stop for travelers after completing security checks and customs procedures before boarding. It is a golden period for shopping when travelers are relaxed and have a lot of discretionary time, with advertising recall increased by 67%, information transmission efficiency significantly enhanced, forming a memory accumulation effect that strengthens brand recognition.