Media Resources

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

In the T3 arrival area, when passengers finish their long-haul flights, pass through the baggage claim hall, and are about to step into the intersection of arriving crowds and ground transportation, their gaze is often involuntarily drawn to several towering giant media structures.

The lightbox media above the baggage carousel, with its unique spatial presence and visual impact, has become a super medium for brands to engage in deep communication with travelers during their return journey.

After passing the departure security check, it is the place that all domestic passengers must go through to reach the boarding gate. It is precisely laid out along the core routes where passengers wait, rest, and move through, ensuring that brand information is received most frequently in the areas where passengers spend the longest time.

Light boxes are usually wrapped around the large load-bearing or structural columns at the exits of the baggage hall, using the three-dimensional shape of the columns and their throat position to provide a final brand interception and impression reinforcement for travelers about to complete the baggage claim process.

Installed at the entrance of the baggage hall, the archway of a passage, or at both ends of a connecting corridor, it resembles a brand gate. When travelers pass through this gate, they officially enter or leave the baggage waiting area. The media format takes advantage of the natural focus of the architectural structure to perfectly integrate advertising with the spatial circulation.

The corridor is the necessary path for passengers to take after finishing their flight and collecting their luggage, leading them to the crowd of people picking them up or to ground transportation. Landing light boxes, with their independent standing form, moderate height, and flexible layout, have become the most conspicuous visual landmarks along this dynamic route.

A light box refers to a standalone, pillar-type, multi-faceted large luminous advertising device, usually standing in the central passage between baggage carousels or in the middle of waiting areas, resembling a modern art sculpture and serving as the absolute focal point of passengers' attention when retrieving their luggage.