Media Resources

The media adopts a dominant layout with multiple light box combinations, covering all scenarios including the main check‑in passage, ticket‑processing waiting area and baggage drop‑off zone. It reaches all international departure passengers at Terminal 3 and also covers a small number of seeing‑off escorts, achieving full passenger coverage and seamless communication reach.

Points are arranged in an orderly manner along passengers' travel routes to form a cohesive brand communication matrix. The light boxes adopt airport‑specific high‑brightness backlighting technology, delivering even and saturated image quality. The passage features an open and unobstructed space free of pillars and equipment obstructions, enabling full visibility at close eye‑level viewing while passengers are in motion.

Located in the core CDF duty‑free shopping area after security check at International Departures on Level T3‑E2, it sits along the prime thoroughfare for passengers departing for overseas destinations and Hong Kong, Macao and Taiwan heading to boarding gates. It achieves 100‑percent coverage of all outbound passenger flow with no passenger diversion and zero blind spots for exposure.

Located at the entrance of the central key passage in the T3E duty‑free zone, it serves as the only mandatory traffic route for passengers entering the duty‑free shopping area. The elevated large‑screen faces the direction of passenger movement, delivering extremely strong frontal visual impact that passengers can hardly avoid noticing.

The large‑screen hovers above the core of the atrium, occupying the visual high point of the terminal building with no architectural obstructions. It features a long viewing distance and extensive coverage. It remains visible throughout passengers’ entire journey, including entering the station, queuing for check‑in and walking out of the terminal. Boasting prominent forced‑exposure characteristics, its effective reach rate is nearly 100%.

The media adopts a suspended ceiling‑mounting design. Large‑format static lightboxes with built‑in lighting are hung high above the high‑ceiling lobby space, free from obstruction by walls or columns. They feature a long viewing distance and excellent full‑area coverage capability.

Suspended in the high‑altitude area above the passage of the T2 International Departure Duty‑Free Zone, it covers the main passage of the duty‑free zone and all branch shopping corridors, serving as an unavoidable visual focal point for all passengers entering and exiting the duty‑free zone.

This location serves as the first visual touchpoint for passengers on international trips. Upon arriving at the terminal building, all international‑departure passengers must enter the check‑in hall to complete check‑in and baggage drop‑off, covering 100% of international outbound passenger flow.