Media Resources

Located in the baggage claim hall, a must-pass area for international flight passengers upon arrival, adjacent to the baggage carousels and main passageways, the design leverages the modern spatial structure of the terminal and integrates into the environment in a modular, standardized airport lightbox format, achieving a high level of harmony between brand information and passenger behavior.

This media is located at the core point of the international arrivals process, in the baggage carousel area that passengers must pass through after completing immigration. It is designed with a 360° fully enclosed structure around the central pillar of the terminal, providing seamless visual coverage.

As an important traffic node for passengers upon arrival, this area is specially equipped with a carefully designed set of light boxes to enhance the overall environment quality and strengthen brand communication effectiveness. Passengers typically spend an average of 1–2 hours in the international baggage claim area, using this period of captive attention to achieve high-frequency, immersive exposure.

The luggage hall lightbox set is precisely positioned in the domestic baggage claim hall, where travelers spend the most time and are most attentive after arrival. This location is not only a physical endpoint but also a key touchpoint for brands to establish an emotional connection with high-intent audiences and trigger purchase decisions.

The lightbox set is an advertising resource located at the core arrival scene of the South China airline hub, covering key passenger flow areas in Terminal 1, including domestic arrival corridors, baggage claim areas, and exits. In addition to providing high visual coverage, the lightboxes also play an important role in capturing travel emotions and stimulating consumer associations.

The departure corridor is the necessary passage for all domestic departing passengers from check-in and security to the boarding gate. The flow of people is highly concentrated with no possibility of diversion. Lightboxes are installed in areas where passengers naturally look, ensuring 100% coverage of departing passenger traffic and creating unavoidable exposure.

This lightbox set, located in the departure mezzanine area between the 2nd and 3rd floors of Terminal 1, is a necessary passage for passengers entering the terminal from ground transportation on their way to the check-in hall, security area, and boarding corridors. Whether arriving by car, subway, or bus, nearly 100% of passengers pass through this area, forming a natural traffic funnel.

The T1 check-in hall is the central area that all domestic departing passengers must pass through. Passengers complete key processes such as check-in, luggage drop-off, and security waiting here. With long dwell times and booths located along the main traffic flow, it ensures comprehensive, round-the-clock, and high-frequency visual coverage of passengers entering and leaving the terminal.