- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：airport | Frequency：648 |
| Address：Cairo International Airport, Egypt | Format：led | Duration：10s |
| Location：Baggage Claim Hall, International Arrivals, Terminal 2 | Min Qty：2 | Operating Time：6-24o'clock |
| Size：19.56 m (W) x 1.92 m (H) | Min Period：month |
It is located in the mandatory passage area after passengers complete passport inspection. All international arriving passengers stay in the arrival hall waiting for checked baggage and remain within the visible range of the screens for an extended period. The hall features an open layout with minimal obstructions. The ultra-wide horizontal screen delivers striking visual impact even from long distances. Its audience consists of high-value groups including cross-border business professionals, overseas investors and tourists from various countries. The waiting scenario greatly improves ad reception and retention.
The core overhead zone sits at the visual focal point at the end of passengers’ entire journey: “collect baggage → wait for verification → exit and transfer”. It is an unavoidable visual touchpoint as passengers leave the baggage hall and enter the arrival lobby. Free of pillars and obstructions, the visible area covers the entire exit corridor of the baggage hall. Passengers can see the screen immediately when looking up with no way to avoid it. The overhead large screen occupies prime viewing space. Passengers tend to glance upwards repeatedly while entering, exiting, waiting and meeting travel companions, enabling 3 to 5 repeated exposures in a single trip and building strong brand memory.
This advertising medium consists of two separate extra-large horizontal LED screens. Each screen measures 19.56m × 1.92m with 1080P high definition resolution. The ultra-wide format offers expansive viewing with sharp, detailed imagery, suitable for broadcasting diverse content such as panoramic brand promotional films and creative motion videos. The dual screens support flexible operation modes. They can run synchronized broadcasts to create an immersive and stunning visual experience and amplify brand influence.
This area is the mandatory passage for international passengers to disembark and collect baggage. The audience consists entirely of newly arrived international passengers. While waiting for baggage on the conveyor belts, passengers typically have fragmented dwell time of 15 to 30 minutes. In this relatively relaxed state, they pay close attention to surrounding visual information, making this space ideal for in-depth information delivery and brand cultivation.
After clearing immigration inspection, passengers enter the baggage hall and stop to wait for baggage delivery. Unlike media located along fast-traffic passageways, this audience has ample time to watch advertisement videos in full, effectively avoiding the problem of fleeting ad exposure and strengthening brand message retention. The spacious hall features no obstructive dense columns. The horizontally extended large screens are clearly visible from multiple baggage carousels across the hall, enabling coverage of all passenger flows.
Boasting a unique geographic location and visual presentation, this advertising medium holds irreplaceable strategic value. Its core strengths lie in precise control over the arrival passenger flow path and in-depth engagement with high-value audiences. Its value extends far beyond a single screen; it serves as a strategic brand communication touchpoint. By executing the "final intercept" at the end of passengers’ outbound journey, leveraging the overhead bird’s-eye visual advantage and clutter-free media environment, it achieves efficient engagement and profound influence on high-value crowds.
