Media Resources

The terminal 2 landside departure booth resources are mainly concentrated in the central island area of the spacious and bright departure hall and the passageways on both sides. Passengers in the landside area are at the beginning stage of their journey, which makes the information transmission efficiency of the booth media much higher and can establish a deeper level of brand memory.

The media LED screen wall exhibition area is located in the core hub connecting domestic and international flights. It is one of the most commercially valuable 'golden traffic lines' of Terminal 2. It adopts the advanced 'mixed flow' design concept, where domestic passengers share space in certain areas, and the South Concourse is precisely the most densely trafficked artery for mixed passenger flow.

The media composition consists of: 850 floating spheres, 3 curved LED screens, 5 surfaces, 2 stages, 1 lightbox. The brand new booth media combination plan breaks the single dimension of traditional advertising, perfectly integrating the interactive experience of physical space with the visual impact of digital media, creating a highly compelling marketing loop.

The T1 check-in hall is the central area that all domestic departing passengers must pass through. Passengers complete key processes such as check-in, luggage drop-off, and security waiting here. With long dwell times and booths located along the main traffic flow, it ensures comprehensive, round-the-clock, and high-frequency visual coverage of passengers entering and leaving the terminal.