- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：airport | Frequency：648 |
| Address：Cairo International Airport, Egypt | Format：led | Duration：10s |
| Location：Food Court, Departure Level, Terminal T2 | Min Qty：1 | Operating Time：6-24o'clock |
| Size：7 m (W) x 1.92 m (H) | Min Period：month |
The large screen is located at the intersection of the main traffic route leading to boarding gates and the food court. After completing check-in and security checks, passengers dine and rest here without the urge to rush, allowing them ample time to view the advertisement content in full. This effectively avoids the drawback of fleeting exposure associated with corridor media and significantly improves the memorability of brand information. Meanwhile, it covers passenger flows in both directions: those heading for meals and those returning to boarding areas after dining, delivering extensive audience coverage without missing waiting passengers.
The extra-wide 7-meter horizontal frame accommodates various materials including promotional videos and creative banners. Dynamic LED visuals boast strong color expression and form a natural visual focal point within the spacious departure hall. Compared with traditional static advertisements, they are more likely to capture passengers’ attention. Unlike corridor advertisements viewed by passers-by in quick transit, this setup gives audiences sufficient time to watch video content completely. It effectively addresses the pain point of ephemeral ad exposure, strengthens brand information retention and boosts communication and conversion performance.
This is an essential traffic route for passengers queuing up, waiting for meals and awaiting boarding, with an average dwell time of no less than 8 minutes. The advertisement achieves an exposure frequency of 16 to 20 times per person per day, far exceeding that of traditional advertising channels. When passengers look for seats, queue to order food or have meals, the screen precisely targets crowds with sustained consumption potential. Situated within their natural line of sight, it enables high-frequency, all-round involuntary ad exposure.
The LED screens dominate the visual high ground of this area. After security check and before boarding, passengers usually come to the food court to rest, dine or shop. At this point of their airport journey, passengers are in their most relaxed state with a relatively long average dwelling time. Such a "leisurely state" makes them highly receptive to brand messages, making the location ideal for in-depth brand cultivation and brand image display.
Situated in the core rest area spanning pre- and post-security zones, the venue accommodates numerous outbound passengers who dine, take brief breaks and wait for flights here. Passengers move at a gentle pace and have ample stay time. The audience includes local businesspeople, foreign business travelers and outbound tourists with strong consumption willingness. Unlike media placed along transit corridors where people are hurrying onward, relaxed passengers are more open to brand information, rendering this spot suitable for promotional campaigns by brands in fast-moving consumer goods, catering, retail, travel services, finance and transportation sectors.
Boasting exclusive access to high-net-worth audiences, mandatory exposure scenarios, steady passenger flow and a strategic hub location, these LED screens constitute premium assets in advertising media investment. Far more than mere advertising resources, they serve as traffic gateways targeting high-end crowds and amplifiers of brand value. Outperforming ordinary airport advertising slots that only deliver momentary exposure, they build a distinctive competitive edge.
