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- Media Map
| Area：International | Type：airport | Frequency：648 |
| Address：Cairo International Airport, Egypt | Format：led | Duration：10s |
| Location：Above the escalator on Passage C, T2 Arrivals | Min Qty：1 | Operating Time：6-24o'clock |
| Size：9.60 m (W) x 1.44 m (H) | Min Period：month |
Dynamic large screens are more effective in capturing attention and boast a far higher advertisement reach rate than ordinary wall-mounted media. As passengers walk or move slowly, their lines of sight naturally level with the large screens with no obvious visual blind spots. Different from vertical screens on both sides of the passage, the suspended spanning layout occupies the dominant visual position along the central axis of the corridor. Advertisement visuals can be recognized from a long distance, enabling equal coverage of all passenger flows.
Spanning the entire passenger corridor and installed directly above the escalators, the media sits in a core area within passengers’ horizontal line of sight. It cannot be avoided by all passengers arriving at immigration and heading to the baggage claim area. It features horizontal dimensions of 9.60m × 1.44m and a resolution of 1920×480. The horizontal screen format fits the narrow and long corridor space and delivers outstanding long-distance visibility. The media operates 18 hours per day, looping advertisements with a 10-second duration to steadily cover passenger flows from all inbound flights throughout the day.
The space above escalators creates a naturally enclosed and focused viewing environment. During the dozens of seconds of "golden viewing time" while passengers ride escalators, their eyes naturally look horizontally or upward ahead. Passengers stay in the arrival area for an average of 12–18 minutes, far longer than the less than 3 minutes of exposure provided by gate advertisements, making it an ideal window for brands to form a "first impression". Large-sized screens (≥6 meters in width) create unconscious visual focal points in areas with heavy baggage trolley and pedestrian traffic, lifting advertisement recall rate by over 50% compared with traditional light boxes.
This location sits on the sole thoroughfare for passengers to proceed to the baggage claim hall upon completing immigration inspection. Passenger flow moves in one direction with no diverging routes, leaving no room for crowd dispersion. All arriving passengers naturally look upward when taking the escalators. The screens face the oncoming passenger flow, with few pillars, walls or signage creating obstructions. Visibility extends across the entire corridor, enabling full coverage of passengers without blind spots.
All international arriving passengers must ascend via the escalators, forming an unavoidable visual checkpoint characterized by a high viewing angle, large display format, unobstructed sightlines, no alternative routes and no way to avoid exposure. It achieves 100% coverage, ensuring brand messages reach every passenger without omission and greatly improving message retention. The advertising effectiveness exceeds that of traditional static signage by over 40%, delivering complete coverage of all inbound arriving passengers with precise and unavoidable exposure scenarios.
This venue offers stable and sufficient effective viewing duration. Passengers can fully absorb dynamic videos, brand visuals and other content, significantly boosting brand recall and enabling immersive, unavoidable forced exposure. As one of the first commercial media touchpoints passengers encounter upon entering Egypt, it helps brands establish a strong initial impression. It precisely targets groups with strong purchasing power and influence, supporting efficient and targeted overseas brand communication.
