- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：airport | Frequency：648 |
| Address：Cairo International Airport, Egypt | Format：led | Duration：10s |
| Location：Before passport inspection in the T2 Arrivals Area | Min Qty：1 | Operating Time：6-24o'clock |
| Size：5.50 m (W) x 2.00 m (H) | Min Period：month |
This relatively enclosed area means passengers’ attention is easily drawn to the high-brightness LEDs, creating mandatory visual exposure that effectively prevents information loss. The advertisement reach far exceeds that of conventional out-of-home media. The average customs clearance time has been reduced to 5–8 minutes, representing an efficiency improvement of over 75%. The screens can also continuously display real-time flight updates, urban cultural tourism promotional videos or entry guidance, enabling efficient integration of commercial value and public services.
All arriving international passengers at Cairo Terminal 2 must pass through this location to reach the immigration passport control counter after taking the escalator upon disembarking; there are no diversion routes, enabling full coverage of all inbound passenger flow. Passengers slow down as they approach customs inspection, and some stop to queue, granting sufficient time to view content on the screens and effectively extending the effective advertisement exposure duration. Unlike out-of-home media set in thoroughfares with fast-moving foot traffic, information here is more easily absorbed and remembered by audiences.
The dynamic digital large screens deliver outstanding visual performance. As high-definition LED digital displays, they support the broadcasting of videos and dynamic creative promotional clips, with far stronger visual impact from illuminated images compared with static lightbox posters. Situated next to the escalators, the screens offer an unobstructed view with wide horizontal display that catches attention from a distance. They form a striking visual focal point within the lightly toned public airport spaces. The screen measures 5.5m × 2m; its moderate size ensures a comfortable viewing experience at close range.
This location occupies the irreplaceable prime traffic entry point at Cairo Terminal 2 Arrivals. All international arriving passengers must pass through this corridor to reach the immigration passport control area after disembarking, with no alternative diversion or bypass routes, enabling 100% coverage of all inbound passenger flow. Passengers move slowly and queue up while clearing customs, resulting in sufficient dwell time. The advertising achieves far deeper audience engagement and better brand recall compared with conventional media along regular airport passageways.
The core audience mainly consists of business professionals, high-net-worth travelers, international tourists, as well as government and enterprise personnel. They boast strong purchasing power and hold high decision-making authority. The airport handles an annual passenger throughput of over 19 million, covering high-end visitors from home and abroad. It delivers compulsory high-frequency exposure with sustained communication impact. Dynamic video visuals create far greater visual impact than traditional out-of-home advertising and leave lasting brand impressions.
Leveraging Cairo’s geographical advantage as a trade and economic hub for North Africa, this site precisely targets high-value audience groups including cross-border business merchants, overseas investors, multinational corporation employees and high-end inbound tourists. These groups feature prominent consumption capacity and demands for cross-border cooperation. It serves as a premium core communication platform for brands to establish a presence in Egypt, further explore markets across North Africa and the Middle East, create a powerful first impression upon arrival, and rapidly raise regional brand awareness.
