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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：T1 Outer Concourse Bridge | Format：Film | Duration：0 |
| Location：Guangzhou Baiyun International Airport | Min Qty：45 | Operating Time：0-24o'clock |
| Size：/ | Min Period：month |
This package covers multiple external jet bridges in the T1 departure and arrival areas. Using their fully enclosed, highly transparent glass facades, brand information is seamlessly integrated into the key routes where passengers board or disembark through customized film application. The film is mostly positioned at the passengers' eye level to ensure natural and complete visual reception during the walking process.
The jet bridges are the only access points for passengers to board or disembark. All passengers for T1 departures and arrivals must pass through these areas, naturally drawing visual attention to the glass film displays on either side. This creates an immersive information-receiving scenario with significantly higher memory retention compared to fast-paced corridor media. High-quality visuals are easily shared through social channels, forming a compound communication chain of offline exposure and online diffusion.
Located in the core hub area of the T1 terminal, the jet bridges serve as the sole passage for passengers boarding or disembarking, acting as air corridors connecting the terminal to aircraft. During passengers’ anticipation before boarding and relaxation after disembarking, advertising messages are more easily received and remembered, creating deep brand recognition. The film covers the large glass curtain walls of the bridges, forming an immersive advertising experience that allows brand information to be clearly identified from a distance.
Leveraging Guangzhou Baiyun International Airport’s influence as a hub airport, the campaign enhances brand image and credibility. It covers 100% of T1 terminal flights domestically, accurately targeting diverse passenger groups including business travel, leisure vacations, and visiting relatives and friends. It focuses on a high-quality audience with strong purchasing power and frequent travel.
The film package, with its unique advantages of mandatory exposure, full coverage, and immersive scenarios, has become the golden media choice for brands to connect with global travelers and enhance international influence. It helps brands achieve efficient communication and value enhancement at the core hubs of the Guangdong-Hong Kong-Macao Greater Bay Area. Travelers spend an average of 3-5 minutes on the boarding bridge, a transitional period in their journey, during which their willingness to receive information is significantly higher than in ordinary settings.
This media package helps brands achieve the dual goals of efficient communication and value enhancement. It serves as a strategic communication medium for high-end brands to build a global image and expand into high-end markets. It is the golden media choice for brands to connect with global travelers and enhance international influence and acts as a strategic medium for high-end brands to achieve precise penetration and image elevation at aviation hubs.
As the core passage for travelers moving between aircraft cabins and terminals, it carries the dual functions of managing high-frequency passenger flow and showcasing the airport's image. The film package, centered on scenario-based needs, deeply integrates the practical performance of airport films with Lingnan regional characteristics and aviation safety standards, creating a space optimization solution that combines safety, comfort, and visual appeal. This transforms airport films from merely functional materials into carriers that enhance the travel experience.
By precisely meeting the scenario needs of Baiyun Airport T1's external boarding bridges, it achieves both practical and cultural value, creating a safer, more comfortable, and warmer travel environment for passengers while also providing efficiently adaptable solutions for airport facility optimization.
