Media Resources

LED media naturally has the attribute of compulsory reading. The screens at the check-in counters are necessary tools for passengers to complete their boarding procedures. If brand information can be cleverly integrated into the intervals of flight updates, transforming passive viewing into active acquisition, it greatly enhances the retention rate of the information.

The giant LED media in the Central Millennium Hall of the land-side departure area of Terminal 1 is not only a visual focus with its ultra-high resolution and wide field of view, but also a strategic high ground for brands to reach high-net-worth travelers worldwide.

Located above the must-pass areas of check-in, escalators, and security, with an unobstructed view, passengers linger for 10-15 seconds while going up. The high rate of passengers looking up, high-definition display, dynamic content, and flight status linkage enhance ad recall and communication effectiveness.

The media LED screen wall exhibition area is located in the core hub connecting domestic and international flights. It is one of the most commercially valuable 'golden traffic lines' of Terminal 2. It adopts the advanced 'mixed flow' design concept, where domestic passengers share space in certain areas, and the South Concourse is precisely the most densely trafficked artery for mixed passenger flow.

Located at the entrance escalator of the international arrivals baggage claim hall in the terminal building, the lightbox is embedded in a horizontal ultra-wide form in the top structure of the escalator, achieving a top-down forced exposure, ensuring that passengers naturally focus on the advertising content during the descent, creating a high-memory-point communication scenario.

Located at the concourse connecting the domestic arrivals level of the terminal, it is the necessary passage for passengers to reach the ground transportation transfer area after collecting their luggage. It has a compulsory exposure attribute, where passengers slow down walking and pay more attention, significantly improving the efficiency of advertising information reception.

As the first visual contact point for passengers from the tarmac to before security, its exposure path runs through the entire process from getting off the shuttle bus — walking passage — to the entry gates, achieving 100% mandatory exposure coverage for all international passengers entering the terminal via shuttle bus.

Directly opposite the exit of the international arrivals baggage hall at Terminal 1, it is the first visual focal point for international passengers leaving the baggage area and entering the arrivals hall. With its prime location along the main flow and immersive display effect, it has become a golden platform in the media matrix for reaching international high-net-worth individuals.