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- Media Map
| Area：Wuxi | Type：airport | Frequency：0 |
| Address：Wuxi Sunan Shuofang Airport | Format：Light box | Duration：0 |
| Location：Departure Entrance for Domestic Flights | Min Qty：6 | Operating Time：0-24o'clock |
| Size：700cm × 200cm | Min Period：year |
Located at the first core communication touchpoint for passengers arriving at the airport, all vehicles dropping off domestic departing passengers slow down and stop here. With no alternative diversion routes, passenger flow is highly concentrated. The advertisement achieves a 100% reach rate with zero chance of being overlooked, enabling "mandatory visual coverage". Airport passengers are mainly high-educated and high-income business travelers aged 20 to 49, who boast strong purchasing power and brand awareness, perfectly matching the target audience of high-end advertisers.
The media is precisely installed along the mandatory passage from check-in islands to security checkpoints, covering the complete travel route of all domestic departing passengers. Passengers cannot avoid visual exposure throughout the whole process of completing procedures, queuing for security screening and heading to boarding gates, realizing zero-funnel exposure. Positioned level with passengers' line of sight without obstructions, it guarantees 100% message reach. Frequent visual exposure effectively deepens brand recollection.
Light boxes are arranged linearly along the entire departure corridor to form a continuous brand visual gallery. The open steel-structured terminal facade paired with arrayed light boxes creates a grand and striking scene. Passengers face the light box visuals throughout the whole process when vehicles slow to a stop, passengers alight to organize luggage and walk toward the terminal entrance, ensuring ample viewing time. Integrating official wayfinding functions, the light boxes deliver advertising messages simultaneously as passengers actively look for boarding entrances, greatly improving message reach efficiency.
This location sits within the first touchpoint for passengers arriving at the airport. Visitors dropped off by private cars, taxis and ride-hailing services must pass through this area before parking, alighting and entering the terminal building. Multiple vertical light boxes are arranged consecutively along the drop-off corridor to form a continuous visual brand gallery. Within the spacious steel-structured elevated departure area, they create an immersive communication scene. The extended display delivers a powerful visual presence, ideal for boosting brand exposure and establishing a highly recognizable outdoor brand platform.
Occupying the key thoroughfare for domestic departure drop-offs, this medium firmly captures the critical initial stage of passengers’ journeys and completes the communication chain covering "arriving by vehicle – alighting and entering the terminal". It can be deployed independently to build a strong brand image, or combined with media inside the terminal to form a full-journey communication matrix targeting passengers. Its audience mainly consists of high-net-worth business travellers, making it a precise match for brands in finance, automotive, premium consumer goods, real estate, cultural tourism and other sectors. It helps brands deepen market penetration in southern Jiangsu and continuously extend brand influence to travellers nationwide.
As the first advertising medium passengers encounter upon arriving at the airport, it seizes the primary entry point for travel-related communication. It builds profound brand awareness at the very beginning of passengers’ trips to gain the advantage of first impression and lay a foundation for full-chain brand communication. The medium can operate as a standalone high-impact communication hub, or be paired with in-terminal media to construct a full-journey communication system that consistently amplifies brand influence, effectively supporting brands to take root in southern Jiangsu and expand reach across the country.
