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- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Light box | Duration：0 |
| Location：Domestic Departure Lounge + Remote Stand Departure | Min Qty：9 | Operating Time：0-24o'clock |
| Size：2.8*2.0m | Min Period：year |
As the only access corridor leading to remote stand boarding gates, it leaves target passengers with no alternative routes. It fully captures all outbound passenger flow for domestic remote stands at Terminal 3 and delivers stable baseline exposure. Serving as a key diversion point separating passengers heading for jet bridge boarding and remote stand shuttle bus boarding after domestic security check, all passengers taking remote stand flights must pass through this corridor to reach boarding areas, with no alternative routes available, enabling 100% mandatory coverage of passenger flow.
The light boxes are installed at a height matching people’s natural horizontal line of sight, eliminating viewing blind spots from upward or downward angles. Passengers can view the content effortlessly, which effectively improves ad receptiveness. The oversized wall-mounted light boxes feature complete and striking visuals with even internal backlighting. They remain clear and eye-catching from afar and deliver an immersive visual impact up close, making brand information instantly recognizable and easy to remember. The transit corridor boasts a clear passenger flow path free from cluttered distractions, allowing audiences to fully absorb advertising information and enabling more efficient communication.
As a core transportation hub on the southeast coast, the airport handles over 78,000 passengers daily, among which business travelers account for more than 40%. It gathers a large concentration of highly educated and high-income groups. Inside the enclosed terminal building, passengers maintain a relatively slow pace. Travelers spend an average of 8 to 15 minutes in the security screening zone with a high level of attention. Within this environment, light box advertisements operate without noise or competing information distractions, facilitating in-depth immersive communication. The brand message retention rate is notably higher than that of fragmented media channels.
The remote stand waiting area is equipped with a large number of passenger rest seats, charging facilities and leisure spaces, as well as wall-mounted light boxes. Featuring all-weather high-definition color rendering, they deliver stable visual effects within the enclosed indoor waiting space. Passengers travel on foot and wait for extended periods here. Unlike quick transit corridors, they have ample time to absorb advertising information. Boasting an open area and plain walls with little interference from competing advertisements nearby, the light box visuals enjoy inherent advantages as natural visual focal points.
Positioned on the vital thoroughfare that all passengers heading to remote stands must pass through, the light boxes cover the complete travel chain of "post-security check – waiting – boarding via shuttle bus", enabling continuous brand exposure to passengers in the middle segment of their journey. They are suitable not only for long-term brand image building to foster regional brand recognition, but also for phased product promotion, cultural tourism investment promotion and urban publicity campaigns. Leveraging the high-net-worth floating population at the airport, they open up a communication channel targeting business travelers nationwide, helping brands consolidate their presence in Minnan market and expand brand influence across the country.
As a media format with remarkable scenario value among airport light box advertisements, this location faces all passenger flows bound for remote stands. Passengers follow a single route with no alternative diverging paths, ensuring stable and complete brand exposure. Passengers can clearly receive advertising information whether they pause briefly or walk past, effectively extending brand contact duration. With precise communication outcomes, it serves as an optimal option for enhancing brand influence and market penetration.
