- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuxi | Type：airport | Frequency：0 |
| Address：Wuxi Sunan Shuofang Airport | Format：Light box | Duration：0 |
| Location：Above the check-in islands in the T2 Ticketing Hall | Min Qty：8 | Operating Time：0-24o'clock |
| Size：8.86m×2.85m | Min Period：year |
The check-in area is a mandatory passage for all departing passengers to complete check-in procedures. Passengers usually need to queue up and stay for an extended period in this area. This light box achieves 100% coverage of departing passenger flow. This media location boasts an open view and sits in a prime zone with heavy passenger traffic. Moreover, passengers have ample time to look directly at the advertisement while waiting. The long viewing duration and high exposure frequency can effectively strengthen brand memory.
The light boxes are located within the visual focal zone for passengers completing formalities, evenly installed directly above each check-in island. Facing the counters frontally, they create an "advertising matrix" effect. The 180° unobstructed design guarantees clear visibility for passengers in both front and back rows, with a reach completeness rate exceeding 85%. Passengers spend an average of 15 to 25 minutes at check-in counters, far longer than the fragmented viewing time in the departure lounge or boarding gates, enabling full reception of advertising information.
The core area of check-in islands features the first set of large-scale advertising matrices that passengers encounter upon entering the terminal. It serves as the prime visual spot that catches passengers' eyes immediately after entering the airport. When passengers first arrive at the airport, they maintain focused attention and show high receptiveness, facilitating the rapid formation of initial brand awareness. The advertising visuals share the same visual plane as flight information guidance and check-in functional zones. Passengers view the advertisements naturally and passively while checking flight information and waiting in queues, delivering non-intrusive exposure with superior audience acceptance.
Occupying the primary mandatory traffic route for passengers departing domestically, this location achieves full and comprehensive coverage of all outbound passengers arriving at the terminal, checking in and checking luggage. No which check-in counter passengers choose, they can naturally view the advertisement. Passengers spend ample waiting time while queuing for check-in, and are in a sensitive period for receiving travel-related information, delivering prominent immersive advertising exposure, enabling efficient implantation of initial brand impressions and solid memory retention.
Spanning above all check-in islands, this is the first core advertising spot that catches passengers' eyes after they enter the terminal. The media setup consists of 8 standardized high-end backlit light boxes, each sized 8.86m × 2.85m. Arranged neatly horizontally directly above the check-in counters, they form a continuous, orderly and unified brand display corridor with a clean, grand visual effect and premium texture.
The light boxes are horizontally arranged alongside all check-in counters. Passengers can steadily view the advertisement no matter which airline counter they select for procedures. The spot fully covers all domestic departure passenger flows with no blind zones. Passengers have sufficient waiting time during check-in queues to read advertising information thoroughly, effectively deepening brand memory. Crowds at the check-in area have clear travel intentions, making this a high-quality communication platform for brands to deepen market presence in the two cities in southern Jiangsu and reach local high-consumption groups.
