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| Area：Guiyang | Type：Outdoors | Frequency：0 |
| Address：Beside Ganyintang Farmers' Market, Middle Section of Huaxi Avenue | Format：billboard | Duration：0 |
| Location：Beside Ganyintang Farmers' Market, Middle Section of Huaxi Avenue | Min Qty：1 | |
| Size：30m(W)*4.2m(H) | Min Period：month |
As an old community densely populated along Huaxi Avenue, the surrounding area gathers numerous residential complexes, commercial outlets, and bus hubs. Combined with the increase in passenger flow after the subway opening, this location experiences a very considerable daily coverage of both people and vehicles. Especially during peak morning and evening hours, vehicles slow down under the overpass, significantly extending the time drivers and passengers spend viewing the advertisements, making information reception far more efficient than on ordinary roads.
This large advertisement board is located in the core section of Ganyintang on Huaxi Avenue, which serves as the main traffic axis connecting Guiyang's main urban area with Huaxi University Town, Qingyan Ancient Town, and other southern districts. The daily bi-directional traffic exceeds 80,000 to 100,000 vehicles. Vehicles slow down significantly during peak hours, extending advertisement viewing time and enhancing information reception efficiency. Leveraging the intersection of the city’s main roads and community living circles, it creates a unique outdoor advertising value that combines accessibility, standardization, and cost-effectiveness.
The Huaxi Avenue Ganyintang street-crossing overpass billboard has core advantages of being on a commuting route, rooted in the community, compliance-guaranteed, low-interference, and high-visibility, making it a low-profile yet highly efficient outdoor communication channel in the southern district. As one of the few high-altitude display surfaces in the area, it offers a clear information transmission environment, strong brand exclusivity, and focused visual attention. The advertisements are not only seen by drivers and passengers but also naturally encountered by numerous pedestrians, achieving three-dimensional exposure for both people and vehicles.
As a scarce outdoor media resource at the core traffic hub of Ganyintang in Nanming District, it has four major advantages: prime location, large display area, high traffic coverage, and precise audience reach, making it a strategic site for brand communication connecting Guiyang’s main city with Huaxi District and Gui’an New Area.
With its scarce prime location, extra-large display space, and precise audience targeting, it has become a high-quality media resource in the outdoor advertising sector with strong investment value and communication effectiveness. It is a strategic site for brands to capture the southern market of Guiyang. The overpass structure ensures that the advertising visuals are unobstructed, creating a natural visual focal point, and both directions of traffic can clearly see the advertisement content.
Located at the core of the city's main roads, it provides brands with a natural endorsement of mainstream, authoritative, and high-potential image, enhancing public perception and credibility, giving an impression of strong capabilities. Its unique location advantage, coverage of millions of people, precise audience reach, and stable communication effectiveness make it a strategic site for brands to capture the southern market of Guiyang and a high-quality media asset in the outdoor advertising field with significant investment value and communication impact.
By optimizing visual display effects, offering short-term promotional packages, and conducting joint marketing with surrounding commercial areas, the leasing rate and single-customer value of this large billboard can be improved. Its visual impact and information transmission efficiency provide advantages, making it suitable for multi-industry brand advertising needs.
This large billboard has surpassed the concept of traditional advertising spaces and is gradually evolving into an urban micro-infrastructure investment target with stable cash flow, low maintenance costs, policy safety, and regional growth dividends. The overpass structure ensures mandatory exposure, making it unavoidable for the audience, increasing advertising information transmission efficiency by over 40%, ensuring that every advertising dollar is converted into effective exposure.
